期刊論文| 1. | 陳志萍(20080600)。精進網路研究方法--網路民族誌。圖書資訊學研究，2(2)，1-15。 延伸查詢 |
| 2. | Sparks, B. A.、Browning, V.(2011)。The impact of online reviews on hotel booking intentions and perception of trust。Tourism Management，32(6)，1310-1323。  |
| 3. | 姚成彥(20150300)。虛實整合：特力屋電子商務的服務創新。中山管理評論，23(1)下，377-409。 延伸查詢 |
| 4. | Cantallops, Antoni Serra、Salvi, Fabiana(2014)。New consumer behavior: A review of research on eWOM and hotels。International Journal of Hospitality Management，36(1)，41-51。 |
| 5. | Öğüt, H.、Onur Taş, B. K.(2012)。The influence of internet customer reviews on the online sales and prices in hotel industry。The Service Industries Journal，32(2)，197-214。 |
| 6. | Xie, K. L.、Zhang, Zi Li、Zhang, Zi Qiong(2014)。The business value of online consumer reviews and management response to hotel performance。International Journal of Hospitality Management，43(2)，1-12。 |
| 7. | Li, H.、Liu, Y.(2014)。Understanding post-adoption behaviors of e-service users in the context of online travel services。Information & Management，51(8)，1043-1052。 |
| 8. | Chen, C.-P.(2016)。Forming digital self and parasocial relationships on YouTube。Journal of Consumer Culture，16(1)，232-254。 |
| 9. | Xiang, Z.、Schwartz, Z.、Gerdes, John H. Jr.、Uysal, M.(2015)。What can big data and text analytics tell us about hotel guest experience and satisfaction?。International Journal of Hospitality Management，44，120-130。 |
| 10. | Inversini, A.、Masiero, L.(2014)。Selling Rooms Online: The Use of Social Media and Online Travel Agents。International Journal of Contemporary Hospitality Management，26(2)，272-292。 |
| 11. | 吳麗珍、黃惠滿、李浩銑(20140600)。方便取樣和立意取樣之比較。護理雜誌，61(3)，105-111。 延伸查詢 |
| 12. | Schuckert, M.、Liu, X. W.、Law, R.(2015)。Hospitality and tourism online reviews: Recent trends and future directions。Journal of Travel & Tourism Marketing，32(5)，608-621。 |
| 13. | Berezina, K.、Bilgihan, A.、Cobanoglu, C.、Okumus, F.(2016)。Understanding satisfied and dissatisfied hotel customers: text mining of online hotel reviews。Journal of Hospitality Marketing & Management，25(1)，1-24。 |
| 14. | Prahalad, Coimbatore K.、Ramaswamy, Venkat(2004)。Co-Creation Experiences: The Next Practice in Value Creation。Journal of Interactive Marketing，18(3)，5-14。 |
| 15. | Chang, Y. W.、Hsu, P. Y.、Lan, Y. C.(2019)。Cooperation and competition between online travel agencies and hotels。Tourism Management，71，187-196。 |
| 16. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。 |
| 17. | 陳靖惠、林明杰、方世杰、張淮杞(20190300)。價值共創--以臺灣中國鋼鐵公司為例。產業與管理論壇，21(1)，46+48-72。 延伸查詢 |
| 18. | Guo, X.、Ling, L.、Dong, Y.、Liang, L.(2013)。Cooperation contract in tourism supply chains: The optimal pricing strategy of hotels for cooperative third party strategic websites。Annals of Tourism Research，41，20-41。 |
| 19. | Lee, M. C.、Jeong, M.、Lee, J.(2017)。Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website: A text mining approach。International Journal of Contemporary Hospitality Management，29(2)，762-783。 |
| 20. | 陳志萍、陳正義(20190900)。新科技之消費行為：探索愛評生活通美食App。中山管理評論，27(3)，473-510。 延伸查詢 |
| 21. | Long, Y.、Shi, P. P.(2017)。Pricing strategies of tour operator and online travel agency based on cooperation to achieve O2O model。Tourism Management，62，302-311。 |
| 22. | Payne, Adrian F.、Storbacka, Kaj、Frow, Pennie(2008)。Managing the co-creation of value。Journal of the Academy of Marketing Science，36(1)，83-96。 |
| 23. | De Pelsmackera, P.、Van Tilburg, S.、Holthof, C.(2018)。Digital marketing strategies, online reviews and hotel performance。International Journal of Hospitality Management，72，47-55。 |
| 24. | Sharma, A.、Sharma, S.、Chaudhary, M.(2020)。Are small travel agencies ready for digital marketing? Views of travel agency managers。Tourism Management，79。 |
| 25. | Salehan, M.、Kim, D. J.(2016)。Predicting the performance of online consumer reviews: A sentiment mining approach to big data analytics。Decision Support Systems，81(1)，30-40。 |
| 26. | Zhao, Y.、Xu, X.、Wang, M.(2019)。Predicting overall customer satisfaction: Big data evidence from hotel online textual reviews。International Journal of Hospitality Management，76，111-121。 |
| 27. | Belk, Russell W.(2010)。Sharing。Journal of Consumer Research，36(5)，715-734。 |
| 28. | 林佳賢(20190921)。臺灣人最愛旅遊國家出爐．猜猜看誰奪冠？。天下雜誌。 延伸查詢 |
| 29. | 劉麗惠(20190307)。科技趨勢到位020應用再進化：全通路概念引領新商務時代。商業周刊。 延伸查詢 |
| 30. | 曾詠青、洪世章(20171200)。千營共一呼：策略研討會中議題設定的實踐分析。臺大管理論叢，27(4)，105-129。 延伸查詢 |
| 31. | Antonio, N.、de Almeida, A. M.、Nunes, L.、Batista, F.、Ribeiro, R.(2018)。Hotel online reviews: Creating a multi-source aggregated index。International Journal of Contemporary Hospitality Management，30(12)，3574-3591。 |
| 32. | Brun, I.、Rajaobelina, L.、Ricard, L.、Amiot, T.(2020)。Examining the influence of the social dimension of customer experience on trust towards travel agencies: The role of experiential predisposition in a multichannel context。Tourism Management Perspectives，34。 |
| 33. | Casado-Diaz, A. B.、Andreu, L.、Beckmann, S. C.、Miller, C.(2020)。Negative online reviews and webcare strategies in social media: Effects on hotel attitude and booking intentions。Current Issues in Tourism，23，418-422。 |
| 34. | Evans, A. M.、Stavrova, O.、Rosenbusch, H.(2020)。Expressions of doubt and trust in online user reviews。Computers in Human Behavior，114。 |
| 35. | Ghazi, K. M.(2017)。Guests motives to write positive and negative hotel reviews on trip advisor。Journal of Tourism and Hospitality，6(3)，1-9。 |
| 36. | Ghosh, T.(2018)。Predicting hotel book intention: The influential role of helpfulness and advocacy of online reviews。Journal of Hospitality Marketing & Management，27(3)，299-322。 |
| 37. | Guillet, B. D.(2020)。Online upselling: Moving beyond offline upselling in the hotel industry。International Journal of Hospitality Management，84。 |
| 38. | Hahn, S. E.、Sparks, B.、Wilkins, H.、Jin, X.(2017)。E-service quality management of a hotel website: A scale and implications for management。Journal of Hospitality Marketing & Management,，26(3)。 |
| 39. | Kunz, W.、Aksoy, L.、Bart, Y.、Heinonen, K.、Kabadayi, S.、Ordenes, F. V.、Theodoulidis, B.(2017)。Customer engagement in a big data world。Journal of Service Marketing，31(2)。 |
| 40. | Li, K.、Chen, Y.、Zhang, L.(2020)。Exploring the influence of online reviews and motivating factors on sales: A meta-analytic study and the moderating role of product category。Journal of Retailing and Consumer Services，55，102-107。 |
| 41. | Ling, L.、Guo, X.、Yang, C.(2014)。Opening the online marketplace: An examination of hotel pricing and travel agency online distribution of rooms。Tourism Management，45(1)，234-243。 |
| 42. | Liu, X.、Zhang, Z.、Law, R.、Zhang, Z.(2019)。Posting reviews on OTAs: Motives, rewards and effort。Tourism Management，70，230-237。 |
| 43. | Lo, A. S.、Yao, S. S.(2019)。What makes hotel online reviews credible?。International Journal of Contemporary Hospitality Management，31(1)，41-60。 |
| 44. | Masiero, L.、Viglia, G.、Nieto-Garcia, M.(2020)。Strategic consumer behavior in online hotel booking。Annals of Tourism Research，83。 |
| 45. | Mellinas, J. P.、Maria-Dolores, S. M. M.、Grcia, J. J. B.(2016)。Effects of the booking.com scoring system。Tourism Management，57，80-83。 |
| 46. | Mosteller, J. R.、Mathwick, C.(2017)。Online Reviewer Engagement: A Typology Based on Reviewer Motivations。Journal of Service Research，20(2)。 |
| 47. | Nunkoo, R.、Teeroovengadum, V.、Thomas, P.、Leonard, L.(2017)。Integrating service quality as a second-order factor in a customer satisfaction and loyalty model。International Journal of Contemporary Hospitality Management，29(2)。 |
| 48. | Parvin, S.、Wang, P. Z.、Uddin, J.(2017)。Assessing two consumer behavioral intention models in a service environment。Asia Pacific Journal of Marketing and Logistics，29(3)，1-15。 |
| 49. | Risselada, H.、de Vries, L.、Verstappen, M.(2018)。The impact of social influence on the perceived helpfulness of online consumer reviews。European Journal of Marketing，52(3/4)，619-636。 |
| 50. | Tang, F.、Fu, L.、Yao, B.、Xu, W.(2019)。Aspect based fine-grained sentiment analysis for online reviews。Information Sciences，488，190-204。 |
| 51. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。 |
| 52. | 萬文隆(20040501)。深度訪談在質性研究中的應用。生活科技教育月刊，37(4)，17-23。 延伸查詢 |