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題名：網路拍賣中低涉入商品之照片與模特兒呈現方式對下標意願與下標金額之影響
書刊名：資訊傳播學報
作者：邱于平 引用關係／游育珊／邱欣瑜／呂怡馨／張淑茹
出版日期：2007
卷期：傳播行銷
頁次：頁95-109
主題關鍵詞：網路拍賣；涉入程度；模特兒；外表吸引力；下標意願；下標金額
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:403
  • 點閱點閱:25
期刊論文
1.Pieters, Rik、Wedel, M.(2004)。Attention capture and transfer in advertising: Brand, pictorial, and text-size effects。Journal of Marketing，68(2)，36-50。  new window
2.Klein, S.(1997)。Introduction to electronic auction。Electronic Markets，7(4)，3-6。  new window
3.Kenrick, D. T.、Groth, G. E,、Trost, M. R.(1993)。Integration evolutionary and social exchange perspectives on relationships: Effects of gender, self-appraisal, and involvement level of mate selection criteria。Journal of Personality and Social Psychology，64(6)，951-969。  new window
4.Landy, D.、Sigali, H.(1974)。Beauty is talent:Task evaluation as a function of the Performer’ s physical attractiveness。Journal of Personality and Social Psychology，29，299-304。  new window
5.McAfee, R. P.、McMillan, J.(1987)。Auction and bidding。Journal of Economic Literature，25(2)，699-739。  new window
6.Cohen, J. B.、Goldberg, M. E.(1970)。The Dissonance Model in Post-decision Product Evaluation。Journal of Marketing Research，7(3)，315-321。  new window
7.Hecker, Sidney(1984)。Music for Advertising Effect。Psychology & Marketing，1(3/4)，3-8。  new window
8.Hochberg, J.、Brooks, V.(1962)。Pictorial recognition as an unlearned ability: A study of one child's performance。American Journal of Psychology，75，624-628。  new window
9.Miller, A. G.(1970)。Role of physical attractiveness in impression formation。Psychonomic Science，19(2)，241-243。  new window
10.Shepard, R. N.(1967)。Recognition memory for words, sentences, and pictures。Journal of Verbal Learning and Verbal Behavior，6，156-163。  new window
11.Smith, G. J.(1985)。Facial and full-length ratings of attractiveness related to the social interaction of young children。Sex Roles，12(3/4)，287-293。  new window
12.Singh, D.(1993)。Adaptive significance of female physical attractiveness: Role of waist-to-hip ratio。Journal of Personality and Social Psychology，65(2)，293-307。  new window
13.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
14.Hoffman, D. L.、Novak, T. P.、Chatterjee, P.(1995)。Commercial Scenarios for the Web: Opportunities and Challenges。Journal of Computer Mediated Communication，1(3)，1-20。  new window
15.Vaughn, R.(1986)。How advertising works: A planning model revisited。Journal of Advertising Research，26，57-66。  new window
16.Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly，29(3)，349-356。  new window
17.Burke, Raymond R.(1997)。Do You See What I See? The Future of Virtual Shopping。Journal of the Academy of Marketing Science，25(4)，352-360。  new window
18.Rieber, L. P.(1995)。A historical review of visualization in human cognition。Educational Technology Research & Development，43(1)，45-56。  new window
19.Park, C. Whan、Young, S. Mark(1986)。Consumer response to television commercials: The impact of involvement and background music on brand attitude formation。Journal of Marketing Research，23(1)，11-24。  new window
20.Dreze, Xavier、Zufryden, Fred(1997)。Testing Web Site Design and Promotional Content。Journal of Advertising Research，37(2)，77-91。  new window
21.Najjar, Lawrence J.(1996)。Multimedia Information and Learning。Journal of Educational Multimedia and Hypermedia，5(2)，129-150。  new window
22.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。  new window
23.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
24.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。  new window
25.Childers, Terry L.、Houston, Michael J.(1984)。Conditions for a Picture Superiority Effect on Consumer Memory。Journal of Consumer Research，11(2)，643-655。  new window
26.Miniard, Paul W.、Bhatla, Sunil、Lord, Kenneth R.、Dickson, Peter R.、Unnava, H. R.(1991)。Picture-based Persuasion Processes and the Moderating Role of Involvement。Journal of Consumer Research，18(1)，92-107。  new window
27.Mitchell, Andrew A.(1986)。The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement。Journal of Consumer Research，13(1)，12-24。  new window
28.Mueser, K. T.、Grau, B. W.、Sussman, S.、Rosen, A. J.(1984)。You're only as pretty as you feel: Facial expression as a determinant of physical attractiveness。Journal of Personality and Social Psychology，46(2)，469-478。  new window
29.Riggo, R. E.、Widaman, K. F.、Tucker, J. S.、Salinas, C.(1991)。Beauty is more than skin deep: Component of attractiveness。Basic and Applied Social Psychology，12(4)，423-439。  new window
30.Zaichkowsky, L. J.(1994)。The personal involvement in inventory: Reduction, revision, and application to advertising。Journal of Advertising，23，59-70。  new window
31.Klein, Stephan,、O' Keefe、Robert, M.(1999)。The Impact of the Web on Auctions: Some Empirical Evidence and Theoretical Considerations。International Journal of Electronic Commerce，3(3)，7-20。  new window
32.Roulac, S. E.(1994)。Retail real estate in the 21st century: Information technology + Time consciousness + Unintelligent stores = Intelligent shopping? Not!。Journal of Real Estate Research，9(1)，125-150。  new window
會議論文
1.Hupfre. N.、Gardner D.(1971)。Differential Involvement with Products and Issues: An exploratory study。Association for Consumer。MD：Association for Consumer research。262-269。  new window
研究報告
1.Beam, C.、Segev, A.(1998)。Auctions on the Internet: a field study。University of California。  new window
學位論文
1.蔣宗男(2001)。情境因素、消費者購買涉入與創新接受態度影響網路競標意願之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.江子儂(2004)。廣告圖像、產品類別、消費者生活型態對橫幅廣告效果之影響(碩士論文)。銘傳大學。  延伸查詢new window
3.陳侑汶(1991)。美貌刻板印象與人格特質的社會好惡度使用頻率的關係(碩士論文)。中原大學。  延伸查詢new window
4.劉翠華(1994)。男女大學生的外表吸引力知覺與自我檢校、自我意識關係之研究(碩士論文)。國立政治大學。  延伸查詢new window
5.蕭啟仁(1997)。影像本質與審美經驗研究(碩士論文)。文化大學。  延伸查詢new window
6.陳金祝(1998)。國小教師教學時非語言行為運用之研究(碩士論文)。國立台東師範學院。  延伸查詢new window
7.謝昭熠(1992)。拍賣制度之研究(碩士論文)。國立中山大學。  延伸查詢new window
8.鄭乃豪(2001)。跨國網站之類型、廣告方式與使用情境對廣告效果之影響(碩士論文)。大葉大學。  延伸查詢new window
9.楊守城(2002)。外表吸引力對自我評價的影響--談相似性與自我層面的調節作用(碩士論文)。中原大學。  延伸查詢new window
10.蘇俞安(2004)。台灣當代藝術中的攝影影像---一個初步的探究(碩士論文)。南華大學。  延伸查詢new window
11.黃昭瑋(2005)。廣告圖片與文案內容一致性對廣告效果之影響：產品類別、人格類型與廣告設計調和效果之探討(碩士論文)。元智大學。  延伸查詢new window
12.陳儀珊(2004)。資訊搜尋動機影響線上拍賣網站瀏覽頻率與購買意願之研究(碩士論文)。實踐大學。  延伸查詢new window
13.吳佩珊(2005)。網路效果之研究：圖像互動和人際互動觀點之探討(碩士論文)。世新大學。  延伸查詢new window
14.黃文珍(2005)。學生外觀知覺、教師外表吸引力與教學互動知覺之關係(碩士論文)。輔仁大學。  延伸查詢new window
15.王文正(2006)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果(碩士論文)。大同大學。  延伸查詢new window
16.黃慧真(2005)。大學生消費能力、網路拍賣參與、生活型態、金錢態度與消費者決策型態之相關研究--以台南地區科技大學及技術學院學生為例(碩士論文)。國立臺南大學。  延伸查詢new window
17.劉明哲(2004)。消費者生活型態、消費者購買涉入程度與廣告訴求對廣告效果之影響--以行動電話為例(碩士論文)。中國文化大學。  延伸查詢new window
18.張漢伯(2001)。網路拍賣與競標出價行為之研究(碩士論文)。東吳大學。  延伸查詢new window
19.陳名璋(1998)。網站廣告呈現方式對廣告效果之影響(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Patze, G. L.(1985)。The Physical Attractiveness Phenomena。New York：Plemun。  new window
2.Runyon, K. E.(1984)。Advertising。Ohio：Merrill。  new window
3.Robin Landa、王桂沰(1996)。平面設計的成功之鑰。臺北：六合出版。  延伸查詢new window
4.Barthes, Roland、Heath, Stephen(1988)。Image, Music, Text。New York：Noonday Press。  new window
5.Bower, G. H.(1972)。Cognition in Learning Memory。NY。  new window
6.Eegel, J. F.(1982)。Consumer Behavior。Hwa. Tai Co。  new window
7.Eegel, James F.、Blackwell, Roger D.、Miniard, P. W.(1986)。Consumer Behavior。Chicago：The Dryden。  new window
8.Gombrich, E. H.(1999)。The Uses of Images。London：Phaidon。  new window
9.Hatfeild, E.、Sprecher, S.(1986)。Mirror, Mirror: The impor t ance of looks in everyday life。Albany, NY：State University of New York。  new window
10.Hastorf, A. H.、Isen, A. M.(1982)。Cognitive Social Psychology。New York：Elsevier North Holland, Inc.。  new window
11.Kumar, Manoj、Stuart I. Feldman。Internet Auction。Yorktown Heights, NY 10598：IBM Research Division T. J Watson Research Center。  new window
12.Bierman, H. Scott、Fernandez, Luis(1988)。Game Theory with Economic Applications。Reading, MA。  new window
13.Knapp, Mark L.(1980)。Essentials of Nonverbal Communication。New York：Holt, Rinehart and Winston。  new window
14.Messaris, P.(1994)。Visual Literacy: Image, Mind, and Reality。Oxford。  new window
15.Petty, Richard E.、Cacioppo, John T.(1981)。Attitude and Persuasion: Classic and Contemporary Approaches。Dubuque, IA：Wm. C. Brown Company。  new window
16.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
17.張春興(1996)。現代心理學--現代人研究自身問題的科學。臺北市：東華書局。new window  延伸查詢new window
18.Houston, M. J.、Rothschild, M. L.(1978)。Conceptual and Methodological Perspectives on Involvement, Research Frontiers in Marketing :Dialogues and Directions。Illinois：American Marketing Association。  new window
19.張春興(1991)。張氏心理學辭典。台北：東華書局。  延伸查詢new window
20.Sontag, Susan(1990)。On Photography。New York：Anchor Books。  new window
21.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
22.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
圖書論文
1.Berscheid, E.、Walster, E.(1974)。Physical attractiveness。Advances in experimental social psychology。San Diego, CA。  new window
2.Petty, R. E.、Cacioppo, J. T.(1983)。Central and Peripheral Routes to Persuasion: Application to Advertising。Advertising and Consumer Psychology。Lexington：Lexington Books。  new window
3.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。  new window
 
 
 
 
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