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題名：本國標誌性品牌企業形象及其對消費者購買意願影響之研究
書刊名：管理學報
作者：鄧為丞
作者(外文)：Teng, Weichen
出版日期：2019
卷期：36:3
頁次：頁313-342
主題關鍵詞：標誌性品牌；企業形象；雇主品牌；企業經營能力；本國消費者優先；Iconic brand；Corporate image；Employer branding；Corporate ability；Local-consumer-first
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:520
  • 點閱點閱:10
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13.OECD(2015)。Corporate governance and business integrity: A stocktaking of corporate practices，http://www.oecd.org/daf/ca/Corporate-Govemance-Business-Integrity-2015.pdf。  new window
14.Phartiyal, S.(20180125)。Xiaomi usurps Samsung to become top smartphone seller in India，https://cn.reuters.com/article/india-smartphones-idCNL2N1PJ1WI。  new window
15.Savov, V.(20171206)。China's phone market is now dominated by five companies, none of which is Samsung，https://www.theverge.com/2017/12/6/16741142/china-smartphone-market-stats-android-oem-2017。  new window
圖書論文
1.Olshavsky, Richard W.(1985)。Perceived Quality in Consumer Decision Making: An Integrated Theoretical Perspective。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。  new window
2.劉念琪(2014)。勞動彈性與員工福祉：人力資源管理觀點。回顧與前瞻：勞動基準法施行30週年論文集。中華民國勞動部。  延伸查詢new window
3.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
4.Chin, W. W.(1998)。The partial least squares approach for structural equation modeling。Modern methods for business research。Psychology Press。  new window
 
 
 
 
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