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題名：領導者特質、企業文化與品牌個性間之關係初探--長期歷史觀點
書刊名：管理評論
作者：別蓮蒂 引用關係／陳明怡 引用關係／劉吉傑
作者(外文)：Bei, Lien-ti／Chen, Ming-yi／Liu, Chi-chieh
出版日期：2012
卷期：31:3
頁次：頁49-72
主題關鍵詞：領導者特質；企業文化；品牌個性；長期分析；內容分析法；Leader's traits；Corporate culture；Brand personality；Longitudinal analysis；Content analysis
原始連結：連回原系統網址new window
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  • 共同引用共同引用:81
  • 點閱點閱:60
本研究目的是從長期歷史發展觀點，探討領導者的社會我個性與企業文化和品牌個性間的關係。根據國內四家本土企業品牌－義美、金車、大同與巨大，自1967至2008年共212篇關於企業領導者和企業文化的報導，及自1981至2009年共569則電視和平面廣告之內容分析結果，並參考相關理論，推導出以下命題：領導者特質中的「正直誠信」、企業文化的「正直誠信」與品牌個性的「真誠」間有正向關係；領導者特質的「開放性學習」、企業文化的「卓越創新」與品牌個性的「興奮」間有正向關係；領導者特質的「可信度」、企業文化的「科學求真」與品牌個性的「能力」間有正向關係；領導者特質的「權力需求」與企業文化的「團隊精神」為負向關係。
The purpose of this study was to explore the relationship between corporate leader's traits, corporate culture, and brand personality from a longitudinal viewpoint. Based on the dimensions of the major constructs suggested in previous literatures, content analysis was utilized on the 212 newspaper and magazine articles regarding corporate leader traits and corporate culture from 1967 to 2008, and 509 advertisements from 1981 to 2009 for the brand personality of four local companies-I-MEI Food Co., King Car Food Industrial Co., Tatung Co., and Giant Bicycle Inc. Several propositions were conducted based on the results. Positive relationships were observed between 1) the "personal integrity" dimension of a corporate leader's traits, "integrity" dimension of corporate culture, and "sincerity" dimension of brand personality; 2) the "openness to experience" dimension of a corporate leader's traits, "excellence and innovation" dimension of corporate culture, and "excitement" dimension of brand personality; and 3) the "dependability" dimension of a corporate leader's traits, "scientific proof" dimension of corporate culture, and "competence" dimension of brand personality. Also, there was a negative relationship between the "need for power" of a corporate leader's traits and "teamwork spirit" of corporate culture. The results of this study could provide marketers and academic researchers a view of the longitudinal development and determinants of brand personalities.
期刊論文
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8.Simon, C. J.、Sullivan, M. W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science，12(1)，28-52。  new window
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14.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
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16.鄭伯壎(19900000)。組織文化價值觀的數量衡鑑。中華心理學刊，32，31-49。new window  延伸查詢new window
17.Schneider, B.(1987)。The people make the place。Personnel Psychology，40(3)，437-453。  new window
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24.Swaminathan, Vanitha、Stilley, Karen M.、Ahluwalia, Rohini(2009)。When Brand Personality Matters: The Moderating Role of Attachment Styles。Journal of Consumer Research，35(6)，985-1002。  new window
25.Sung, Y. J.、Tinkham, S. F.(2005)。Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors。Journal of Consumer Psychology，15(4)，334-350。  new window
26.Arruda, W.(2004)。Brand Connection。Executive Excellence，21(4)。  new window
27.Baum, Robert J.、Locke, Edwin A.、Smith, Ken G.(2001)。A Multidimensional Model of Venture Growth。Academy of Management Journal，44(2)，292-303。  new window
28.Giberson, Thomas R.、Resick, Christian J.、Dickson, Marcus W.(2005)。Embedding Leader Characteristics: An Examination of Homogeneity of Personality and Values in Organizations。Journal of Applied Psychology，90(5)，1002-1010。  new window
29.Gorman, B.、Gayeski, D.(2005)。HR’s Role in Developing Brand Personality。Strategic HR Review，4(3)，20-23。  new window
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學位論文
1.鄭英輝(1998)。品牌人格與產品類別對品牌延伸評價的影響。國立中央大學。  延伸查詢new window
圖書
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9.Schein, E. H.(1991)。Organizational culture and leadership。San Francisco, CA：Jossey-Bass。  new window
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13.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
14.Schein, Edgar H.(1992)。Organizational Culture and Leadership。Jossey-Bass。  new window
15.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
16.Peters, Tom J.、Waterman, Robert H.(1982)。In Search for Excellence。New York。  new window
17.Popping, Roel(1988)。On Agreement Indices for Nominal Data。Sociometric Research: Data Collection and Scaling。New York, NY：St. Martins。  new window
18.Schwenk, Charles R.(1988)。The Essence of Strategic Decision Making。Lexington, MA。  new window
19.Graziano, William G.、Eisenberg, Naresh H.(1997)。Agreeableness: A Dimension of Personality。Handbook of Personality Psychology \\ Hogan, Johnson R. ; Briggs, S. (eds.)。San Diego, CA。  new window
圖書論文
1.Batra, R.、Lehmann, Donald R.、Singh, D.(1993)。The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences。Brand Equity and Advertising。Hillsdale, New Jersey：Lawrence Erlbaum Associates。  new window
 
 
 
 
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