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題名：綠色旅遊之體驗行銷研究：以灰關聯分析及熵值權重分析為研究方法
書刊名：行銷科學學報
作者：林弘郁／蔡翠旭
作者(外文)：Lin, Hong-yu／Tsai, Tsui-hsu
出版日期：2019
卷期：15:2
頁次：頁111-146
主題關鍵詞：體驗行銷；熵值權重法；綠色旅遊；灰關聯分析；關係權利人；Experimental marketing；Entropy weights analysis；Green tourism；Grey relational analysis；Sustainability
原始連結：連回原系統網址new window
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  • 共同引用共同引用:403
  • 點閱點閱:22
期刊論文
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2.Grunert, S. C.(1993)。Everybody seems concerned about the environment but is this concern reflected in (Danish) consumers' food choice?。European Advances in Consumer Research，1，428-433。  new window
3.Schultz, P. W.、Zelezny, L. C.(1999)。Values as predictors of environmental attitudes: Evidence for consistency across 14 countries。Journal of Environmental Psychology，19(3)，255-265。  new window
4.Gross, E.(1961)。A functional approach to leisure analysis。Social Problems，9(1)，2-8。  new window
5.Cole, S. T.、Scott, D.(2004)。Examining the mediating role of experience quality in a model of tourist experiences。Journal of Travel and Tourism Marketing，16(1)，70-90。  new window
6.宋大峯、高淑貴(20070100)。環境保護行為的機制與路徑。農業推廣學報，22，37-80。  延伸查詢new window
7.Stabler, M. J.、Goodall, B.(1997)。Environmental awareness, action and performance in the Guernsey hospitality sector。Tourism Management，18(1)，19-33。  new window
8.Clark, M. E.(1995)。Changes in Euro-American values needed for sustainability。Journal of Social Issues，51(4)，63-82。  new window
9.Schultz, P. W.(2000)。Empathizing With Nature: The Effects of Perspective Taking on Concern for Environmental Issues。Journal of Social Issues，56(3)，391-406。  new window
10.Clawson, M.、Knetsch, J. L.(1969)。Alternatives method of estimating future use。Economics of Ourdoor Recreation，21(7)，25-36。  new window
11.Fiorino, D. J.(1990)。Citizen Participation and Environmental Risk: A Survey of Institutional Mechanisms。Science, Technology, & Human Values，15(2)，226-243。  new window
12.Tsai, Shu-pei(2005)。Integrated marketing as management of holistic consumer experience。Business Horizons，48(5)，431-441。  new window
13.Gill, J. D.、Crosby, L. A.、Taylor, J. R.(1986)。Ecological concern, attitudes, and social norms in voting behavior。Public Opinion Quarterly，50(4)，537-554。  new window
14.Stoney, C.、Winstanley, D.(2001)。Stakeholding: Confusion or utopia? Mapping the conceptual terrain。Journal of Management Studies，38(5)，603-626。  new window
15.Bowler, I.、Clark, G.、Crockett, A.、Ilbery, B.、Shaw, A.(1996)。The development of alternative farm enterprises: A study of family labour farms in the northern Pennines of England。Journal of Rural Studies，12(3)，285-295。  new window
16.Boyd, S. W.、Butler, R. W.(1996)。Managing ecotourism: An opportunity spectrum approach。Tourism Management，17(8)，557-566。  new window
17.Carù, Antonella、Cova, Bernard(2003)。Revisiting Consumption Experience: A More Humble But Complete View of the Concept。Marketing Theory，3(2)，267-286。  new window
18.靳知勤(19940400)。環境知識、態度與行為之研究。環境教育季刊，21，47-59。  延伸查詢new window
19.Straughan, R. D.、Roberts, J. A.(1999)。Environmental segmentation alternatives: A look at green consumer behavior in the new Millennium。Journal of Consumer Marketing，16(6)，558-575。  new window
20.Bramwell, B.、Lane, B.(1993)。Sustainable tourism: An evolving global approach。Journal of Sustainable Tourism，1(1)，1-5。  new window
21.Craik, J.(1995)。Are there cultural limits to tourism?。Journal of Sustainable Tourism，3(2)，87-98。  new window
22.Do Paço, Arminda、Raposo, Mário(2009)。"Green" segmentation: An application to the Portuguese consumer market。Marketing Intelligence and Planning，27(3)，364-379。  new window
23.Faulkner, B.、Tideswell, C.(1997)。A framework for monitoring community impacts of tourism。Journal of Sustainable Tourism，5(1)，3-28。  new window
24.Newhouse, N.(1990)。Implications of attitude and behavior research for environmental education。The Journal of Environmental Education，22(1)，26-32。  new window
25.Kalafatis, Stavros P.、Pollard, Michael、East, Robert、Tsogas, Markos H.(1999)。Green Marketing and Ajzen's Theory of Planned Behaviour: A Cross-Market Examination。Journal of Consumer Marketing，16(5)，441-460。  new window
26.Han, Heesup、Kim, Yunhi(2010)。An investigation of green hotel customers' decision formation: Developing an extended model of the theory of planned behavior。International Journal of Hospitality Management，29(4)，659-668。  new window
27.Stern, Paul C.、Dietz, Thomas(1994)。The value basis of environmental concern。Journal of Social Issues，50(3)，65-84。  new window
28.Gautier, Adele(2003)。Think Again: Why Experiential Marketing Is The Next Big Thing。New Zealand Marketing Magazine，22(8)，8-14。  new window
29.Song, Kun、Fiore, Ann Marie、Park, Jihye(2007)。Telepresence and fantasy in online apparel shopping experience。Journal of Fashion Marketing and Management: An International Journal，11(4)，553-570。  new window
30.Ittelson, W. H.(1978)。Environmental perception and urban experience。Environment and Behavior，10(2)，193-213。  new window
31.Stern, P. S.、Diets, T.、Karolf, L.(1993)。Values orientation, gender, and environmental concern。Environment and Behavior，25(3)，322-348。  new window
32.Rannikko, P.(1996)。Local environmental conflicts and the change in environmental consciousness。Acta Sociologica，39(1)，57-72。  new window
33.Downs, R. M.(1970)。Geograpic space perception: Past approaches and future prospects。Progress in Human Geography，2，68-81。  new window
34.Deng, J. L.(1993)。Grey differential equation。Journal of Grey System，5(1)，1-14。  new window
35.陳盛雄、卓文倩、傅屏華(20021200)。發展綠色旅遊之研究。醒吾學報，25，51-69。new window  延伸查詢new window
36.Han, Heesup、Hsu, Li-Tzang Jane、Sheu, Chwen(2010)。Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities。Tourism Management，31(3)，325-334。  new window
37.Hines, Jody M.、Hungerford, Harold R.、Tomera, Audrey N.(1987)。Analysis and synthesis of research on responsible environmental behavior: A meta-analysis。The Journal of Environmental Education，18(2)，1-8。  new window
38.Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research，30(2)，259-282。  new window
39.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research，9(2)，132-140。  new window
40.Manning, Robert E.(1985)。Diversity in a Democracy: Expanding the Recreation Opportunity Spectrum。Leisure Sciences，7(4)，377-399。  new window
41.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
會議論文
1.Lane, B.(1988)。Rural Tourism。Countryside Recreation Conference。Countryside Commission。  new window
2.林孟龍、李永棠(2010)。遊客對綠色旅遊的態度。第一屆綠色旅遊研討會。  延伸查詢new window
研究報告
1.黃政傑(1988)。臺灣地區國小、高中、大學生環境意識之調查研究 (計畫編號：NSC77-0301-H-003-018-Z)。  延伸查詢new window
學位論文
1.林建漳(2007)。灰關聯分析應用於旅遊服務品質之品質機能展開(碩士論文)。正修科技大學。  延伸查詢new window
2.彭雯君(2003)。個人價值觀、產品屬性、綠色態度與綠色消費行為關聯性之研究--以大專學生為目標(碩士論文)。國立成功大學。  延伸查詢new window
3.楊奕琦(2007)。消費者對綠色環保餐廳之消費意願與影響因素之研究(碩士論文)。銘傳大學。  延伸查詢new window
4.宋婉如(2013)。應用灰關聯分析探討網購取貨之偏好排序--以中華大學住宿學生為例(碩士論文)。中華大學。  延伸查詢new window
5.林哲加(2018)。應用灰關聯分析於壽山國家自然公園生態旅遊滿意度之研究(碩士論文)。大仁科技大學。  延伸查詢new window
6.許丁旭(2012)。灰關聯應用於休閒園區經營管理行銷研究--以台糖南靖休閒廣場為例(碩士論文)。建國科技大學。  延伸查詢new window
7.李季翰(2013)。應用灰關聯分析與類神經網路訓練於軟式IC載板生產預測之研究(碩士論文)。義守大學。  延伸查詢new window
8.林業盛(2013)。結合ANP與灰關聯於數位單眼相機產品選購之研究(碩士論文)。元智大學。  延伸查詢new window
9.劉任登(2013)。應用層級分析及灰關聯評選自動光學檢測供應商--以U公司個案為例(碩士論文)。國立虎尾科技大學。  延伸查詢new window
10.蘇珊珊(2012)。大學生對綠色休閒參與與態度之研究--以朝陽科技大學為例(碩士論文)。朝陽科技大學。  延伸查詢new window
11.夏大平(2014)。消費者環保意識對航空公司環保服務支持度之影響--以中華航空為例(碩士論文)。銘傳大學。  延伸查詢new window
12.周映汝(2012)。導遊特質如何影響旅客關係維繫：雙元中介機制之探討(碩士論文)。國立臺北大學。  延伸查詢new window
13.陳水源(1988)。擁擠與戶外遊憩體驗關係之研究--社會心理層面之探討(博士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.楊冠政(1992)。環境教育。台北：明文書局。  延伸查詢new window
2.Sharpley, Richard、Sharpley, Julia(1997)。Rural Tourism: an Introduction。International Thomson Business Press。  new window
3.Boorstin, D. J.(1964)。The image: A guide to pseudo-event in America。New York：Harper。  new window
4.溫坤禮、黃宜豊、張偉哲、張廷政、游美利、賴家瑞(2003)。灰關聯模型方法與應用。臺北：高立圖書。  延伸查詢new window
5.Johnson, G.、Scholes, K.(1999)。Exploring corporate strategy。Prentice Hall。  new window
6.Schmitt, Bernd H.(1999)。Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands。New York：Simon & Schuster。  new window
7.Grant, J.(1999)。The new marketing manifesto: The 12 rules for building successful brands in the 21st century。Texere。  new window
8.Deng, Julong(1998)。Essential Topics on Grey System Theory And Application。China Ocean Press。  new window
9.楊冠政(1992)。環境教育概述。台北：教育部環境保護小組。  延伸查詢new window
10.張春興(19910000)。現代心理學：現代人研究自身問題的科學。臺北市：臺灣東華書局。new window  延伸查詢new window
11.Solomon, Michael R.(2009)。Consumer Behavior: Buying, Having, and Being。Pearson Education。  new window
12.Orr, D.(1994)。Environmental literacy: Education as if the earth mattered。Human scale education。  new window
13.Peter, J. Paul、Olson, Jerry C.(2009)。Consumer Behavior and Marketing Strategy。McGraw-Hill。  new window
14.Albert, S.(1949)。Out of my life and thought: an autobiography。Holt, Rinehart & Winston。  new window
15.鄧聚龍(2006)。灰色系統理論與應用。高立圖書有限公司。  延伸查詢new window
16.吳漢雄、鄧聚龍、溫坤禮(1996)。灰色分析入門。高立圖書有限公司。  延伸查詢new window
17.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
18.Freeman, Robert Edward(1984)。Strategic Management: A Stakeholder Approach。Pitman。  new window
19.Dawes, R. M.(1972)。Fundamentals of Attitude Measurement。New York, NY：Wiley。  new window
圖書論文
1.Kelly, John R.、Godbey, Geoffrey(1992)。Specialization and Serious Leisure。The Sociology of Leisure。Venture Publishing。  new window
2.Dunlap, Riley E.、Jones, Robert Emmet(2002)。Environmental Concern: Conceptual and Measurement Issues。Handbook of Environmental Sociology。Greenwood Press。  new window
3.蕭新煌(1998)。環境認知、環境意識與環境行動的關係。環境與人：環境保護篇。臺北：遠流。  延伸查詢new window
 
 
 
 
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