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題名：運動品牌之品牌愛的前因與結果
書刊名：臺灣運動心理學報
作者：方佩欣 引用關係／郭建志／王傑賢
作者(外文)：Fang, Pei-hsin／Kuo, Chien-chih／Wang, Jye-shyan
出版日期：2021
卷期：21:3
頁次：頁19-41
主題關鍵詞：自我一致性理論；非理性消費；消費者心理；運動行銷；Self-congruity theory；Irrational consumption；Consumer psychology；Sport marketing
原始連結：連回原系統網址new window
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  • 共同引用共同引用:508
  • 點閱點閱:6
期刊論文
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5.Bergkvist, Lars、Bech-Larsen, Tino(2010)。Two studies of consequences and actionable antecedents of brand love。Journal of Brand Management，17(7)，504-518。  new window
6.Loureiro, S. M. C.、Ruediger, K. H.、Demetris, V.(2012)。Brand emotional connection and loyalty。Journal of Brand Management，20(1)，13-27。  new window
7.張少熙、方佩欣、王傑賢(20141200)。職業運動球迷品牌愛量表之建構。體育學報，47(4)，569-582。new window  延伸查詢new window
8.楊德鋒、楊建華、衛海英(2010)。品牌體驗、自我展示與品牌至愛--通過非凡體驗創建品牌至愛。商業經濟與管理，228，69-77。  延伸查詢new window
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14.Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research，59(9)，955-964。  new window
15.Day, George S.(1969)。A Two-Dimensional Concept of Brand Loyalty。Journal of Advertising Research，9(3)，29-35。  new window
16.Becker, Gary S.(1962)。Irrational behavior and economic theory。Journal of Political Economy，70(1)，1-13。  new window
17.Chung, Cindy M. Y.、Darke, Peter R.(2006)。The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth。Marketing Letters，17(4)，269-279。  new window
18.Bennett, R.、Rundle-Thiele, Sharyn(2002)。A comparison of attitudinal loyalty measurement approaches。Journal of Brand Management，9(3)，193-209。  new window
19.Fetscherin, M.、Boulanger, M.、Gonçalves Filho, C.、Quiroga Souki, G.(2014)。The effect of product category on consumer brand relationships。Journal of Product & Brand Management，23(2)，78-89。  new window
20.Wallace, E.、Buil, I.、de Chernatony, L.(2014)。Consumer engagement with self-expressive brands: Brand love and WOM outcomes。Journal of Product & Brand Management，23(1)，33-42。  new window
21.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
22.Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research，18(1)，509-514。  new window
23.Weinberg, Peter、Gottwald, Wolfgang(1982)。Impulsive consumer buying as a result of emotions。Journal of Business Research，10(1)，43-57。  new window
24.鄭雙慧、方信淵、周密迦、黃教登、王相怡、盧亦唐、吳冠億、蔡維仁(20171000)。大學生之運動鞋品牌偏好因素與品牌偏好程度對再購買意願之影響--以NIKE和Adidas為例。運動與健康研究，6(2)，17-41。new window  延伸查詢new window
25.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。  new window
26.Rook, D. W.、Hoch, S. J.(1985)。Consuming Impulses。NA: Advances in Consumer Research，12，23-27。  new window
27.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
28.Kalla, S. M.、Arora, A. P.(2011)。Impulse buying a literature review。Global Business Review，12(1)，145-157。  new window
29.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。  new window
30.王春熙、盧正宗、何慧信、吳佳容(20191200)。探討Facebook網路直播對非計畫性購買行為之影響。當代商管論叢，4(1)，63-86。new window  延伸查詢new window
31.何大安(2005)。理性選擇向非理性選擇轉化的行為分析。經濟研究，2005(8)，73-83。  延伸查詢new window
32.張玉華(2012)。消費行為中的非理性及引導機制。鄭州航空工業管理學院學報，30(3)，4-7。  延伸查詢new window
33.黃守坤(2005)。非理性消費行為的形成機理。商業研究，318，14-17。  延伸查詢new window
34.鄭有為(20160400)。「理性選擇」或「非理性選擇」？--論我國消費者債務清理條例的二元選擇機制。法令月刊，67(4)，50-67。new window  延伸查詢new window
35.Algharabat, R. S.(2017)。Linking social media marketing activities with brand love: The mediating role of self-expressive brands。Kybernetes，46，1801-1819。  new window
36.Baena, V.(2016)。Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid。International Journal of Sports Marketing and Sponsorship，17，202-218。  new window
37.Baena, V.(2018)。The importance of CSR practices carried out by sport teams and its influence on brand love: The Real Madrid Foundation。Social Responsibility Journal，14，61-79。  new window
38.Chen, X.、Duan, H.(2016)。A meta-analysis of consumer irrational purchase behavior based on Howard-Sheth mode。Journal of Business and Retail Management Research，10(3)，69-80。  new window
39.Das, G.、Agarwal, J.、Malhotra, N. K.、Varshneya, G.(2019)。Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality。Journal of Business Research，95，479-490。  new window
40.Gumparthi, V. P.、Patra, S.(2020)。The phenomenon of brand love: A systematic literature review。Journal of Relationship Marketing，19，93-132。  new window
41.Keshtidar, M.、Shajie, K.、Ebrahimian, B. M.、Yousefi, M.(2018)。Structural model of the role of brand trust on brand identity through the mediating role of brand love among fans of futsal premier league clubs in Iran。Annals of Applied Sport Science，6，65-74。  new window
42.Kyrios, M.、Fassnacht, D. B.、Ali, K.、Maclean, B.、Moulding, R.(2020)。Predicting the severity of excessive buying using the excessive buying rating scale and compulsive buying scale。Journal of Obsessive-Compulsive and Related Disorders，25。  new window
43.Matović, V.、Stanić, M.、Drinić, I.(2019)。Impact branding on consumer preference towards buying a certain product: Comparative analysis of brands Nike and Adidas。Ekonomika，65(3)，35-44。  new window
44.Müller, A.、Brand, M.、Claes, L.、Demetrovics, Z.、De Zwaan, M.、Fernández-Aranda, F.、Kyrios, M.(2019)。Buying-shopping disorder--Is there enough evidence to support its inclusion in ICD-11?。CNS Spectrums，24，374-379。  new window
45.Pourazad, N.、Stocchi, L.、Pare, V.(2020)。The power of brand passion in sports apparel brands。Journal of Product and Brand Management，29，547-568。  new window
46.Roth, W. E.(2001)。Consuming to achieve affective goals: A framework for analysis with application。Advances in Consumer Research，28，217-226。  new window
47.Rust, L.(1993)。How to reach children in stores: Marketing tactics grounded in observational research。Journal of Advertising Research，33(6)，67-72。  new window
48.Sarkar, A.(2011)。Romancing with a brand: A conceptual analysis of romantic consumer-brand relationship。Management and Marketing，6，79-94。  new window
49.Vale, L.、Fernandes, T.(2018)。Social media and sports: Driving fan engagement with football clubs on Facebook。Journal of Strategic Marketing，26(1)，37-55。  new window
50.Yang, D.、Lu, Y.、Sun, Y.(2018)。Factors influencing Chinese consumers' brand love: Evidence from sports brand consumption。Social Behavior and Personality: An International Journal，46(2)，301-311。  new window
51.Zhang, S.、Peng, M. Y.、Peng, Y.、Zhang, Y.、Ren, G.、Chen, C. C.(2020)。Expressive brand relationship, brand love, and brand loyalty for tablet PCs: Building a sustainable brand。Psychology，11。  new window
52.Zhou, Fei、Mou, Jian、Su, Qiulai、Wu, Yen Chun Jim(2020)。How does consumers' perception of sports stars' personal brand promote consumers' brand love? A mediation model of global brand equity。Journal of Retailing and Consumer Services，54。  new window
53.Ahuvia, Aaron C.(2005)。Beyond the extended self: Loved objects and consumers' identity narratives。Journal of Consumer Research，32(1)，171-184。  new window
54.Batra, Rajeev、Ahuvia, Aaron、Bagozzi, Richard P.(2012)。Brand love。Journal of Marketing，76(2)，1-16。  new window
55.Carroll, Barhara A.、Ahuvia, Aaron C.(2006)。Some antecedents and outcomes of brand love。Marketing Letters，17(2)，79-89。  new window
56.Shimp, Terrence A.、Madden, Thomas J.(1988)。Consumer-Object Relations: A Conceptual Framework Based Analogously on Sternberg's Triangular Theory of Love。Advances in Consumer Research，15(1)，163-168。  new window
57.Sternberg, Robert J.(1986)。A Triangular Theory of Love。Psychological Review，93(2)，119-135。  new window
58.彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。new window  延伸查詢new window
59.Laros, Fleur J. M.、Steenkamp, Jan-Benedict E. M.(2005)。Emotions in consumer behavior: A hierarchical approach。Journal of Business Research，58(10)，1437-1445。  new window
60.Thomson, Matthew、MacInnis, Deborah J.、Whan Park, C.(2005)。The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands。Journal of Consumer Psychology，15(1)，77-91。  new window
61.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research，15(2)，139-168。  new window
62.Keller, Kevin Lane(2009)。Building strong brands in a modern marketing communications environment。Journal of Marketing Communications，15(2/3)，139-155。  new window
63.Heath, R.、Brandt, D.、Nairn, A.(2006)。Brand relationships: Strengthened by emotion, weakened by attention。Journal of advertising research，46(4)，410-419。  new window
圖書
1.Cram, T.(2001)。Customers that count。Pearson Education。  new window
2.李茂能(2011)。圖解AMOS在學術研究之應用。五南圖書出版股份有限公司。  延伸查詢new window
3.Keller, Kevin L.(2008)。Strategic brand management: Building, measuring,and managing brand equity。Prentice Hall。  new window
4.Katz, D.(1994)。Just do it--The Nike spirit in the corporate world。New York：Random House。  new window
5.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
6.邱皓政(2017)。量化研究法（三）：測驗原理與量表發展技術。台北市：雙葉書廊。  延伸查詢new window
7.陳寬裕、王正華(2018)。結構方程模式：運用AMOS分析。五南出版社。  延伸查詢new window
8.吳明隆(2009)。結構方程模式：AMOS的操作與應用。五南。  延伸查詢new window
圖書論文
1.Heinrich, D.、Albrecht, C. M.、Bauer, H. H.(2012)。Love Actually? Measuring and Exploring Consumers' Brand Love。Consumer Brand Relationships: Theory and Practice。London：Routledge。  new window
 
 
 
 
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