期刊論文1. | 蔡芬宜、李城忠(20080600)。公益行銷與品牌權益關係之研究--以福特汽車與王建民為例。運動休閒管理學報,5(1),18-34。 延伸查詢 |
2. | Babiak, K.、Wolfe, R.(2006)。More Than Just a Game? Corporate Social Responsibility and Super Bowl XL。Sport Marketing Quarterly,15(4),214-222。 |
3. | 黃營杉、齊德彰(20051200)。企業倫理、社會責任與慈善公益作為之研究--以臺灣高科技電子產業為例。人文暨社會科學期刊,1(2),65-82。 延伸查詢 |
4. | 林文蘭(20130300)。打出機會:原住民成為棒球選手的社會流動和訓練體制。臺灣社會研究季刊,90,43-114。 延伸查詢 |
5. | 余朝權、張家琳(19971200)。臺灣企業採行善因行銷之分析。亞太管理評論,2(2),59-82。 延伸查詢 |
6. | Peloza, J.、Hassay, D. N.(2006)。Intra-organizational volunteerism: Good soldiers, good deeds and good politics。Journal of Business Ethics,64(4),357-379。 |
7. | Andreasen, Alan R.(1996)。Profits for nonprofits: Find a Corporate Partner。Harvard Business Review,74(6),47-50+55-59。 |
8. | Lee, J.、Ferreira, M.(2011)。Cause-related marketing: The role of team identification in consumer choice of team licensed products。Sport Marketing Quarterly,20(3),157-170。 |
9. | Muthuri, J. N.、Matten, D.、Moon, J.(2009)。Employee volunteering and social capital: Contributions to corporate social responsibility。British Journal of Management,20(1),75-89。 |
10. | Irwin, R. L.、Lachowetz, T.、Cornwell, T. B.、Clark, J. S.(2003)。Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions。Sport Marketing Quarterly,12(3),131-139。 |
11. | Liu, G.、Liston-Heyes, C.、Ko, W. W.(2010)。Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries。Journal of Business Ethics,92(2),195-210。 |
12. | Roy, D. P.、Graeff, T. R.(2003)。Consumer Attitudes Toward Cause-Related Marketing Activities in Professional Sports。Sport Marketing Quarterly,12(3),163-172。 |
13. | Useem, M.(1988)。Market and institutional factors in corporate contributions。California Management Review,30(2),77-88。 |
14. | Cliffe, Simon J.、Motion, Judy(2005)。Building Contemporary Brands: a Sponsorship-Based Strategy。Journal of Business Research,58(8),1068-1077。 |
15. | Das, T. K.、Teng, B.-S.(2002)。The Dynamics of Alliance Conditions In the Alliance Development Process。Journal of Management Studies,39(5),725-746。 |
16. | Oldenburg, D.(1992)。Big Companies Plug Big Causes for Big Gains。Business & Society Review,83,22-23。 |
17. | Gulati, Ranjay(1995)。Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances。The Academy of Management Journal,38(1),85-112。 |
18. | Joo, S.、Koo, J.、Fink, J. S.(2016)。Cause-related marketing in sports: the power of altruism。European Sport Management Quarterly,16(3),316-340。 |
19. | Lee, J.、Ferreira, M.(2013)。A role of team and organizational identification in the success of cause-related sport marketing。Sport Management Review,16(2),161-172。 |
20. | 張芬芬(20100400)。質性資料分析的五步驟:在抽象階梯上爬升。初等教育學刊,35,87-120。 延伸查詢 |
21. | Grau, S. L.、Folse, J. A. G.(2007)。Cause-Related Marketing (CRM): The influence of donation proximity and message framing cues on the less involved consumer。Journal of Advertising,36(4),19-33。 |
22. | Liu, G.、Ko, W. W.(2011)。An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives。Journal of Business Ethics,100(2),253-281。 |
23. | Berger, I. E.、Cunningham, P. H.、Drumwright, M. E.(2004)。Social alliances: Company/nonprofit collaboration。California Management Review,47(1),58-90。 |
24. | Berger, I. E.、Cunningham, P. H.、Drumwright, M. E.(2006)。Identity, identification, and relationship through social alliances。Journal of the Academy of Marketing Science,34(2),128-137。 |
25. | 潘慧玲(20030200)。社會科學研究典範的流變。教育研究資訊,11(1),115-143。 延伸查詢 |
26. | Kim, K. T.、Kwak, D. H.、Kim, Y. K.(2010)。The impact of cause-related marketing (CRM) in spectator sport。Journal of Management & Organization,16(4),515-527。 |
27. | Trendafilova, S.、Babiak, K.、Heinze, K.(2013)。Corporate social responsibility and environmental sustainability: Why professional sport is greening the playing field。Sport Management Review,16(3),298-313。 |
28. | 何漢斌、李城忠(20100600)。名人代言、公益行銷與品牌權益關係之研究--以玉山銀行與王建民為例。運動休閒管理學報,7(1),38-54。 延伸查詢 |
29. | Lafferty, B. A.、Lueth, A. K.、McCafferty, R.(2016)。An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature。Psychology and Marketing,33(11),951-970。 |
30. | Babiak, Kathy、Mills, Brian、Tainsky, Scott、Juravich, Matthew(2012)。An Investigation into Professional Athlete Philanthropy: Why Charity Is Part of the Game。Journal of Sport Management,26(2),159-176。 |
31. | Guerreiro, J.、Rita, P.、Trigueiros, D.(2016)。A Text Mining-Based Review of Cause-Related Marketing Literature。Journal of Business Ethics,139(1),111-128。 |
32. | 林怡秀、陳成業(20090600)。運動組織善因行銷之個案分析。大專體育,102,52-59。 延伸查詢 |
33. | 高麗娟、黃光獻(20140600)。體育運動質性資料分析方法。體育學報,47(2),159-177。 延伸查詢 |
34. | Schyvinck, C.、Willem, A.(2018)。A typology of cause-related marketing approaches in European professional basketball。Sport Management Review,21,347-362。 |
35. | Rundió, A.、Heere, B.、Newland, B.(2014)。Cause-related versus non cause-related sport events differentiating endurance events through a comparison of athletes' motives。Sport Marketing Quarterly,23,17-26。 |
36. | Lough, N. L.、Pharr, J. R.(2010)。Use of a multi-tiered framework to analyze commercial, cause and social marketing strategies in sport。Journal of Applied Marketing Theory,1(2),8-23。 |
37. | Lachowetz, T.、Gladden, J.(2003)。A framework for understanding cause-related sport marketing programs。International Journal of Sports Marketing and Sponsorship,4(4),27-47。 |
38. | Campbell, D.、Craven, B.、Shrives, P.(2003)。Voluntary social reporting in three FTSE sectors: a comment on perception and legitimacy。Accounting, Auditing & Accountability Journal,16(4),558-581。 |
39. | Barringer, B.、Harrison, J.(2000)。Walking a Tightrope: Creating value through inter organizational relationships。Journal of Management,26(3),367-403。 |
40. | 曾國峰、楊琬琳、鄭志富(20171200)。臺灣與美國職業運動公益活動之比較。大專體育,143,22-31。 延伸查詢 |
41. | 陳皇達(20140400)。影響中華職棒球迷善因運動行銷態度與購買意願模式分析。嘉大體育健康休閒,13(1),119-129。 延伸查詢 |
42. | Varadarajan, P. Rajan、Menon, Anil(1988)。Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy。Journal of Marketing,52(3),58-74。 |