中文部份
王育英、梁曉鶯（譯）（2000）。體驗行銷（原作者：Schmitt, Bernd H.）。臺北市：經典傳訊。
王保進（2002）。視窗spss與行為科學研究。臺北市：心理出版社。
交通部觀光局（2012）。2011年來臺旅客消費及動向調查。2012年8月1日，檢自：http://admin.taiwan.net.tw/upload/statistic/20120629/5392b329-7356-4ab2-9e2e-3998e0775b7f.doc
吳明隆（2006）。結構方程模式－simplis的應用。臺北市：五南圖書出版股份有限公司。
吳明隆（2009a）。Spss操作與應用－多變量分析實務。臺北市：五南文化事業。
吳明隆（2009b）。結構方程模式：方法與實務應用。臺北市：麗文文化事業。
呂余生、蔣神州（2010）。影響經濟體制轉型的中國文化信念研究。學術論壇，5，102-104。
李亦園（1996）。傳統中國價值與華人健康行為特性。曾文星編著，華人的心理與治療（29-52頁）。臺北：桂冠圖書公司。
汪睿祥（譯）（2000）。無所不在－娛樂經濟大未來。臺北縣汐止市：中國生產力。
林家緯、廖俊儒（2012）。超級籃球聯賽（SBL）現場觀眾體驗品質對體驗滿意度及忠誠意願影響之研究。輔仁大學體育學刊，11，1-17。林震岩（2006）。多變量分析。臺北市：智勝文化。
邱皓政（2004）。結構方程模式-理論、技術與應用。雙葉書廊：臺北。
邱皓政（2005）。結構方程模式-lisrel的理論、技術與應用。臺北：五南書局。
夏業良、魯煒（譯）（2003）。體驗經濟時代（原作者：B. Joseph pine Ⅱand James H. Gilmore）。臺北市：經濟新潮社。
殷寶寧（2008）。旅遊全球化下台灣文化資產保存與文化旅遊：一個歷時性的分析。國際文化研究：真理大學通識教育學報，4（1），61-85。張偉豪（2011）。Sem論文寫作不求人。臺北市：鼎荿圖書出版股份有限公司。
陳順宇（2004）。多變量分析。臺北市：華泰書局。
曾文星（1996）。文化、心理與治療。曾文星編著，華人的心理與治療（3-26頁）。臺北市：桂冠圖書公司。楊國樞（1992）。中國人的社會取向：社會互動的觀點。楊國樞、余安邦編著，中國人的心理與行為－理念及方法篇。臺北：桂冠圖書公司。經觀榮（2006）。人類道德規範與仁之間的探討。明道通識論叢，1，1-16。英文部份
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