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題名：數位多媒體素材學習成效研究
書刊名：傳播管理學刊
作者：周慶祥
作者(外文)：Chou, Ching-hshiang
出版日期：2008
卷期：9:3
頁次：頁99-134
主題關鍵詞：雙碼理論；學習成效；數位多媒體；Dual coding theory；Learning efficiency；Digital multimedia
原始連結：連回原系統網址new window
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數位化多媒體教材應用在電腦輔助教學上已蔚為風潮，使得大學教育的學習知識方式不再侷限於傳統的紙本講義與口頭的教學，數位多媒體素材已成為大學教育的重要學習素材。然而，如何設計具有學習成效的數位多媒體學習素材？不同的多媒體呈現模式是否會產生不同的學習成效？這是本文的主要研究問題。 根據雙碼理論(Dual-coding theory)的觀點，學習者在進行學習時，如果接觸到二種以上的媒體(如動畫、語音與文字)等互相配合使用時，對學習、回想 (Recall) 與檢索有正面的幫助。本文以「雙碼理論」基礎，採實驗法探討數位多媒體素材在不同呈現模式下的學習成效，做為設計數位多媒體學習素材的參考。 本研究結果獲得如下的結論：壹、圖像與語文同時呈現的多媒體形式，會較純文字的單一媒體形式有較佳的學習成效。貳、「動態多媒體新聞」在缺乏語文系統 (文字或聲音)參照鏈結時，會比「靜態多媒體新聞」的學習成效差。參、參照鏈結是雙碼理論中學習成效的重要關鍵。肆、視覺資料配合文字更能幫助學習。
The applying of digital multimedia in campus teaching-learning is prevailing in nowadays; it affects traditional paper and oral lecturing into a brand new model, where the multimedia plays a crucial role when dealing with university education. However, the major concern occurred on how to design a multimedia package to better serve the teaching-learning process? Is it making a difference in presentation leads to varied levels of learning efficiency? This study is aimed to answer these research questions. According to dual-coding theory, if more than two modes of media, for example animation, audio, or text, are provided in teaching-learning process, it will creates a positively feedback on learning, recalling and recovering of the contents. In this research, we use experimental method and “dual-coding theory” to screen the learning efficiency of digital multimedia material. The findings are: First, the image and the language simultaneously present in the multimedia forms boost a better studying result in compare with the one that applying text only. Second, whenever there lacks the aids of language system, such as text or sound, “dynamic multimedia news” actives much better than “the static multimedia news” in terms of studying efficiency. Third, the reference link plays a core role in the Dual coding theory studies. Fourth, the mixture use of visual and text materials help.
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