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題名：運動新聞中的女性運動員形象分析：2015威廉瓊斯盃國際籃球邀請賽「包喜樂效應」
書刊名：大專體育學刊
作者：曾郁嫻
作者(外文)：Tseng, Yu-hsien
出版日期：2017
卷期：19:1
頁次：頁1-18
主題關鍵詞：運動女性；媒體再現；網路新聞；敘事；Sporting female；Media representation；Online news；Narrative
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:200
  • 點閱點閱:12
本研究旨在探討2015 年瓊斯盃國際籃球邀請賽女子組賽事期間「包喜樂效應」新聞敘事策略，藉賽事期間媒體報導內容分析以檢視「包喜樂效應」報導策略及媒體建構運動女性形象偏好。本研究係採用論述分析，針對2015 年7 月14 至8 月7 日期間的網路運動新聞進行資料檢索，共獲得73 條相關新聞作為分析樣本。研究結果顯示：臺灣運動媒體建構「包喜樂效應」時，報導內容以女性運動員身體能力及競技表現為起點，而後便將焦點移轉至女性運動員外型及陰柔氣質的描繪。此外，國族意識並未作用於「包喜樂效應」之中，而是傾向以鄰家女孩形象及運動員生活經驗連結運動員與臺灣之間的連結。本研究所得結論如下：一、「包喜樂效應」採取「運動表現男性化、運動形象女性化」策略呈現運動女性形象，並於物化運動女性身體的同時削弱女性運動價值。二、「包喜樂效應」僅止個人魅力展現，未能召喚運動與國族認同之間的連結。
The purpose of this study was to explore the narrative strategy that was employed in sport news of ＂Joy Burke Effect＂ during the Women Basketball of William Jones' Cup International Tournament 2015. This study analyzed the online news contents of Women Basketball of William Jones' Cup International Tournament 2015, and disclosed the coverage preference on constructing the image of female athletes. The discourse analysis was used to analyze 73 online news articles of Joy Burke. The results revealed that the narrative of ＂Joy Burke Effect＂ was based on the female athlete's physical ability and athletic performance, and emphasized the appearance and femininity. The collective national awareness was not emerged, instead formed the image of ＂the girl next door＂ and further depicted the life experience in Taiwan to make the connection of Joy Burke and her Taiwan identity. It is concluded that the ＂Joy Burke Effect＂ illustrated a ＂masculinity athletic performance, femininity sporting image＂ phenomenon in masculinize and devalue female athletes. In addition, ＂Joy Burke Effect＂ cannot build the connection between national identity and sport, but only limit to personal charisma.
期刊論文
1.Wensing, E. H.、Bruce, T.(2003)。Bending the rules: Media representations of gender during an international sporting event。International Review for the Sociology of Sport，38(4)，387-396。  new window
2.陳渝苓、徐譽桓(20080900)。「當身體成為權力的戰場」從身體的學術觀點探討運動場域中父權與賦權概念之具象化與衝突。大專體育學刊，10(3)，1-13。new window  延伸查詢new window
3.安碧芸、駱碧蓮(20090300)。「認同」與「尊重」：臺灣報紙運動新聞報導之性別意涵分析。體育學報，42(1)，83-97。new window  延伸查詢new window
4.Cunningham, G. B.(2003)。Media coverage of women's sport: A new look at an old problem。The Physical Educator，60(2)，43-49。  new window
5.李孟霖、何信弘(20140300)。新媒體世代--從運動員性別報導角度分析網路新聞媒體現況。中華體育季刊，28(1)=108，31-37。new window  延伸查詢new window
6.程瑞福、蔡秀華、曾郁嫻(20090600)。臺灣地區社會甲組女子籃球運動發展探究(1949-2007)。運動文化研究，9，35-65。new window  延伸查詢new window
7.Angelini, J. R.(2008)。Television sports and athlete sex: Looking at the differences in watching male and female athletes。Journal of Broadcasting & Electronic Media，52(1)，16-32。  new window
8.Antunovic, D.、Hardin, M.(2012)。Activism in women's sports blogs: Fandom and feminist potential。International Journal of Sport Communication，5(3)，305-322。  new window
9.Antunovic, D.、Hardin, M.(2015)。Women and the blogosphere: Exploring feminist approaches to sport。International Review for the Sociology of Sport，50(6)，661-677。  new window
10.Bauer, M. W.、Gaskell, G.(2008)。Social representations theory: A progressive research programme for social psychology。Journal for the Theory of Social Behaviour，38(4)，335-353。  new window
11.Bruce, T.(2014)。Us and them: The influence of discourses of nationalism on media coverage of the Paralympics。Disability & Society，29(9)，1443-1459。  new window
12.Chiang, Y.、Bairner, A.、Hwang, D.-J.、Chen, T.-H.(2015)。Multiple margins: Sport, gender and nationalism in Taiwan。Asia Pacific Journal of Sport and Social Science，4(1)，19-33。  new window
13.Cooky, C.、Messner, M. A.、Musto, M.(2015)。"It's dude time!" A quarter century of excluding women's sports in televised news and highlight shows。Communication & Sport，3(3)，261-287。  new window
14.Creedon, P.(2014)。Women, social media, and sport: Global digital communication weaves a web。Television & New Media，15(8)，711-716。  new window
15.Fink, J. S.(2015)。Female athletes, women's sport, and the sport media commercial complex: Have we really "come a long way, baby"?。Sport Management Review，18(3)，331-342。  new window
16.Jones, A. H.(2011)。Visual and verbal gender cues in the televised coverage of the 2010 Winter Olympics。International Journal of Interdisciplinary Social Sciences，6(2)，199-216。  new window
17.Kian, E. M.、Vincent, J.、Mondello, M.(2008)。Masculine hegemonic hoops: An analysis of media coverage of March madness。Sociology of Sport Journal，25(2)，223-242。  new window
18.McCree, R. D.(2011)。The death of a female boxer: Media, sport, nationalism, and gender。Journal of Sport and Social Issues，35(4)，327-349。  new window
19.Ravel, B.、Gareau, M.(2016)。French football needs more women like Adriana? Examining the media coverage of France's women's national football team for the 2011 World Cup and the 2012 Olympic Games。International Review for the Sociology of Sport，51(7)，883-847。  new window
20.Sagas, M.、Cunningham, G. B.、Wigley, B. J.、Ashley, F. B.(2000)。Internet coverage of university softball and baseball web sites: The inequity continues。Sociology of Sport Journal，17(2)，198-205。  new window
21.Tseng, Y.-H.(2015)。Reproduction of the female image and nationalism in Taiwanese sport documentaries。International Review for the Sociology of Sport，51(8)，897-916。  new window
22.Von der Lippe, G.(2002)。Media image: Sport, gender and national identities in five European countries。International Review for the Sociology of Sport，37(3/4)，371-395。  new window
23.游美惠(20000800)。內容分析、文本分析與論述分析在社會研究的運用。調查研究：方法與應用，8，5-42。new window  延伸查詢new window
24.廖清海(20070900)。媒體體育運動內容中呈現的性別差異情形。中華體育季刊，21(3)=82，94-102。new window  延伸查詢new window
學位論文
1.李妮蓉(2010)。焦點v.s.｢嬌｣點--建構媒體形塑的性別與運動(碩士論文)。國立臺灣體育學院。  延伸查詢new window
2.王玉柱(2013)。《蘋果日報》報導曾雅妮的國族與性別論述分析(碩士論文)。國立體育大學。  延伸查詢new window
3.梁美惠(2009)。戰後台灣女子足球運動發展之研究(1945-2008)(碩士論文)。長榮大學。  延伸查詢new window
4.姜穎(2013)。多重邊緣裡的宰制與賦權：臺灣的性別、運動與國族(博士論文)。國立體育大學。new window  延伸查詢new window
圖書
1.行政院體育委員會(2011)。中華民國建國100年體育專輯（六）：運動賽會。臺北市：行政院體育委員會。  延伸查詢new window
2.Bauer, Martin W.、Gaskell, George(2000)。Qualitative researching with text, image and sound: A practical handbook for social research。Sage。  new window
3.Carter, C.、Steiner, L.(2004)。Critical readings: Media and gender。Maidenhead：McGraw-Hill。  new window
4.Fairclough, N.(1995)。Media discourse。London：Hodder Education。  new window
5.Fuller, L. K.(2006)。Sport, rhetoric, and gender: Historical perspectives and media representations。New York, NY：Palgrave Macmillan。  new window
其他
1.Modiano, C.(2012)。Beyond bikinis: Sports illustrated's nine new rules to land a cover，http://www.popsspot.com/2012/07/sports-illustrated-and-women-the-nine-new-rules-to-land-a-cover/。  new window
圖書論文
1.Duncan, M. C.、Messner, M. A.(1998)。The media image of sport and gender。Media sport。New York, NY：Routledge。  new window
2.Koh, E.(2009)。Heroes, sisters and beauties: Korean printed media representation of sport women in the 2004 Olympics。Olympic women and the media: International perspectives。New York, NY：Palgrave Macmillan。  new window
3.Liao, J.、Markula, P.(2009)。Reading media texts in women's sport: Critical discourse analysis and Foucauldian discourse analysis。Olympic women and the media: International perspectives。New York, NY：Palgrave Macmillan。  new window
4.Meân, L. J.(2014)。Sport websites, embedded discursive action, and the gendered reproduction of sport。Routledge handbook of sport and new media。Routledge。  new window
5.Wu, P.(2009)。From "Iron Girl" to "sexy goddess": An analysis of the Chinese media。Olympic women and the media: International perspectives。New York, NY：Springer。  new window
 
 
 
 
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