This research refers the comparison method from Bereday, George Z.F. 1920-1983, also makes documents analysis to compare and evaluate the characteristics between the Publishing Industry and the Digital Content Industry in definition, Standard Industrial Classification and so on. Publishing is a series of social activities belong which a work created or chosen, then organize resources of which they are manpower, material, method, money, and machine etc. to duplicated the work and let those duplications issue from the press to the public. Above mentioned definition did not ask the form of performance and not ask the way of duplication and the container or the vehicle of the work and did not ask the method of distribution of the duplication. So, this definition also could fit every kind of the new media includes the new Digital Content Publishing industry of the new century. It means the definition of ‘publishing’ covered the ‘digital content’ for the ‘digital content publishing’. And therefore the writer calls ‘publishing’ today is ‘the mega-publishing or amplitude publishing’.