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題名:連鎖便利商店內部行銷、關係連結與加盟承諾之關聯性研究
書刊名:高應科大人文社會科學學報
作者:陳國雄黃建榮 引用關係
作者(外文):Chen, Kuo-hsiungHuang, Chien-jung
出版日期:2010
卷期:7:2
頁次:頁203-222
主題關鍵詞:連鎖便利商店內部行銷關係連結加盟承諾Convenience chain storesInternal marketingRelationship bondsFranchised commitment
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:549
  • 點閱點閱:42
期刊論文
1.Collins, B.、Payne, A.(1991)。Internal Marketing: A New Perspective for HRM。European Management Journal,9(3),231-270。  new window
2.Evans, J. R.、Laskin, R. L.(1994)。The Relationship Marketing Process: A Conceptualization and Application。Industrial Marketing Management,23(5),439-454。  new window
3.Kotler, P.(1972)。A Generic Concept of Marketing。Journal of Marketing,36(2),346-364。  new window
4.Morrow, P. C.(1983)。Concept Redundancy in Organizational Research: The Case of Work Commitment。Academy of Management Review,8(3),486-500。  new window
5.Podsakoff, P. M.、MacKenzie, S. B.、Podsakoff, N. P.、Lee, J.(2003)。Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies。Journal of Applied Psychology,88(5),879-903。  new window
6.Ravald, A.、Gronroos, C.(1996)。The Value Concept and Relationship Marketing。European Journal of Marketing,30(2),19-30。  new window
7.Rodriguez, C. M.、Wilson, D. T.(2002)。Relationship Bonding and Trust as Foundation for Commitment in International Strategic Alliances, USA-Mexico: A Latent Variable Structural Modeling Approach。Journal of International Marketing,10(4),53-76。  new window
8.Lin, N. P.、Weng, J. C. M.、Hsieh, Y. C.(2003)。Relational Bonds and Customer'€™s Trust and Commitment: A Study on the Moderating Effects of Web Site Usage。The Service Industries Journal,23(3),103-124。  new window
9.劉慶洲、黃建榮(20070600)。連鎖便利商店督導效能與加盟意向之關係:關係連結之中介效果。永達學報,8(1),31-42。  延伸查詢new window
10.George, W. R.(1977)。The Retailing of Services: A Challenging Future。Journal of Retailing,53(3),91-95。  new window
11.Cravens, D. W.(1995)。Introduction to the Special Issue。Journal of the Academy of Marketing Science,23(3),235-249。  new window
12.關復勇、鍾昆原、黃建榮(20020900)。連鎖便利商店內部行銷、督導效能與關係連結之關連性研究。人力資源管理學報,2(3),65-83。new window  延伸查詢new window
13.Ganster, D. C.、Hennessey, H. W.、Luthans, F.(1983)。Social Desirability Response Effects: Three Alternative Models。The Academy of Management Journal,26(2),321-331。  new window
14.Williams, L. J.、Cote, J. A.、Buckley, M. R.(1989)。Lack of Method Variance in Self-reported Affect and Perceptions at Work-Reality or Artifact?。Journal of Applied Psychology,74(3),462-468。  new window
15.陳正男、曾倫崇、張婷玥(20010900)。連鎖便利商店服務品質、服務滿意度與加盟意向之關連性研究。產業金融季刊,112,86-105。  延伸查詢new window
16.黃營杉、齊德彰(20041000)。服務業內部行銷、企業文化、工作滿足與經營績效間關聯性之研究--以臺灣國際觀光旅館為例。管理與系統,11(4),485-507。new window  延伸查詢new window
17.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
18.Rafiq, M.、Ahmed, P. K.(1993)。The scope of internal marketing: Definition the boundary between marketing and human resource management。Journal of Marketing Management,9(3),219-232。  new window
19.Bak, Constance A.、Vogt, Leslie H.、George, William R.、Greentree, I. Richard(1994)。Management by Team: An Innovative Tool for Running a Service Organization Through Internal Marketing。Journal of Services Marketing,8(1),37-47。  new window
20.Tam, Jackie L. M.、Wong, Y. H.(2001)。Interactive Selling: A Dynamic Framework for Services。Journal of Services Marketing,15(5),379-396。  new window
21.周逸衡、黃盈裕、施清仁(20020700)。配銷商與經銷商之關係連結研究--以電腦週邊產品銷售產業為例。東海管理評論,4(1),55-90。new window  延伸查詢new window
22.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
23.Chen, M. J.、Farh, J. L.、MacMillan, I. C.(1993)。An exploration of the expertness of outside informants。Academy of Management Journal,36(6),1614-1632。  new window
24.Dorsch, M. J.、Swanson, S. R.、Kelley, S. W.(1998)。The role of relationship quality in the stratification of vendors as perceived by customers。Journal of the Academy of Marketing Science,26(2),128-142。  new window
25.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。  new window
26.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
27.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。  new window
28.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
29.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
30.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。  new window
31.彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異:問題本質、影響、測試和補救。管理學報,23(1),77-98。new window  延伸查詢new window
32.Andersson, Lynne M.、Bateman, Thomas S.(1997)。Cynicism in the Workplace: Some Causes and Effects。Journal of organizational behavior : the international journal of industrial, occupational and organizational psychology and behavior,18(5),449-469。  new window
33.Allen, Natalie J.、Meyer, John P.(1990)。The Measurement and Antecedents of Affective Commitment and Normative Commitment to the Organization。Journal of Occupational and Organizational Psychology,63(1),1-18。  new window
34.黃識銘、余泰魁(20060700)。關係連結與未來關係互動之研究--關係品質中介效果。管理與系統,13(3),265-292。new window  延伸查詢new window
會議論文
1.黃鵬飛(2000)。流通業如何藉由關係行銷提昇競爭力。第四屆中華民國商業流通研討會,177-204。  延伸查詢new window
2.劉慶洲、黃建榮(2006)。直銷產業內部行銷與關係品質之研究:關係連結之中介效果。第十一屆直銷學術研討會。高雄:中山大學。143-164。new window  延伸查詢new window
3.劉慶洲、黃建榮(2007)。連鎖便利商店内部行銷與加盟意向之關係:關係連結之中介效果。兩岸經營管理暨國際學術研討會,78-104。  延伸查詢new window
學位論文
1.廖婉鈞(2006)。內部行銷對組織公民行為的影響(碩士論文)。國立成功大學。  延伸查詢new window
2.韓建玲(1998)。內部行銷對顧客導向行為影響之研究--以民營銀行業為例(碩士論文)。國立中山大學。  延伸查詢new window
3.蔡青宏(1996)。企業主管領導效能評量之研究(碩士論文)。國立成功大學。  延伸查詢new window
4.凌欣慧(1997)。生涯階段與工作行為關係之研究--專業承諾及組織承諾之中介效果分析(碩士論文)。國立中山大學。  延伸查詢new window
5.林忠家(2005)。內部行銷知覺、工作滿足與服務導向組織公民行為關係之研究--以壽險業為例(碩士論文)。真理大學。  延伸查詢new window
圖書
1.黃俊英、林震岩(1994)。SAS精析與實例。台北:華泰書局。  延伸查詢new window
2.Cahill, D. J.(1996)。Internal Marketing: Your Company'€™s Next Stage of Growth。The Haworth Press。  new window
3.Nunnally, J. C.(1978)。Psychometric Theory。N. Y.:McGraw-Hill。  new window
4.Turner, R. H.(1970)。Family Interaction。New York:John Wiley & Sons。  new window
5.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。  new window
6.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
 
 
 
 
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