本研究旨在從學生能力國際評估計畫(PISA ) 2009的資料庫中以資料採礦(Data Mining)的方式分析影響台灣學生閱讀態度的相關因素。研究方法以集群分析瞭解學生在回答題項後的相似性，接著從分類後的結果以迴歸分析將題項的重要性予以釐清。 最後得到的結論是閱讀態度的分類中，影響閱讀成就的關鍵，以「專注認同」最大，其次為「喜好程度」，影響程度最小者為「隨性閱讀」。由此可知，能專注於閱讀和認同閱讀是重要的，是決定閱讀成績高低的主要因素。 根據研究之發現，提供針對PISA資料庫研究者未來相關研究之參考。

This research aims to analyzing the reading attitude of Taiwanese 15-year-old students by employing PISA 2009, Programme for International Student Assessment, through data mining. The research method uses cluster analysis to uncover the similarity on the assessment results answered by all the underlined students, the importance factors for influencing reading attitude are classified by the help of regression analysis. From the research findings, the reading attitude is a key in influencing reading literacy performances. The concentrated or engagement attitude is one of the greatest influence keys, followed by the enjoyment attitude, and lastly the casual attitude is a lighter influencing key. The reading literacy performance is highly influenced by the reading attitude and a major influence factor is the concentrated or engagement reading. The research findings may serve as a reference for further PISA researches.