| 期刊論文1. | Hoover, R. J.、Green, R. T.、Saegert, J.(1978)。A Cross-national Study of Perceived Risk。Journal of Marketing,42(3),102-108。 | 2. | 沈進成、廖若岑(20070500)。遊客體驗、品牌形象與忠誠度影響關係之研究--以劍湖山王子大飯店為例。休閒與遊憩研究,1(1),41-70。 延伸查詢 | 3. | Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business-to-Business Service Context。Journal of the Academy of Marketing Science,32(3),293-311。 | 4. | Taylor, James W.(1974)。The role of risk in consumer behavior。Journal of Marketing,38(2),54-60。 | 5. | Countryman, C. C.、Jang, S. C.(2006)。The effects of atmospheric elements on customer impression: the case of hotel lobbies。International Journal of Contemporary Hospitality Management,18(7),534-545。 | 6. | Ryu, K.、Jang, S.(2008)。DINESCAPE: a scale for customers' perception of dining Environments。Journal of Foodservice Business Research,11(1),2-22。 | 7. | Harrell, Gillbert D.、Hutt, Michael D.、Anderson, James C.(1980)。Path Analysis of Buyer Behavior Under Conditions of Crowding。Journal of Marketing Research,17(1),45-51。 | 8. | Flavián, Carlos、Guinalíu, M.、Gurrea, R.(2006)。The role played by perceived usability, satisfaction and consumer trust on website loyalty。Information & Management,43(1),1-14。 | 9. | Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research,38(1),131-142。 | 10. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 | 11. | Ariffin, A. A. M.、Nameghi, E. N.、Zakaria, N. I.(2013)。The effect of hospitableness and servicescape on guest satisfaction in the hotel industry。Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l Administration,30(2),127-137。 | 12. | McKnight, D. Harrison、Chervany, Norman L.(2001)。What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology。International Journal of Electronic Commerce,6(2),35-59。 | 13. | Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing,49(4),48-64。 | 14. | Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。 | 15. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 研究報告1. | 洪齊亞(2021)。從疫情看觀光產業發展機會。 延伸查詢 | 學位論文1. | 蔡文芳(2001)。跨國娛樂資本的空間生產--以台北星巴克為例(碩士論文)。國立臺灣師範大學。 延伸查詢 | 2. | 張俊浩(2019)。社交媒體行銷活動對印度尼西亞消費者購買航空產品意圖的影響(碩士論文)。亞洲大學。 延伸查詢 | 圖書1. | 廖淑伶(2007)。消費者行為:理論與應用。前程文化事業股份有限公司。 延伸查詢 | 2. | Zeithaml, V. A.、Wilson, A.、Bitner, M. J.(2008)。Services marketing。New Delhi:The McGraw-Hill Companies。 | 3. | 王文科(1995)。教育研究法。五南圖書出版股份有限公司。 延伸查詢 | 4. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | 其他1. | (2021)。【商業數據圖解】台灣「觀光旅館營運實況」年度數據總覽,https://www.mirai.com.tw/taiwan-hotel-industry-key-data-analysis/。 延伸查詢 | 2. | 彭懷玉,蔡玫君(20210516)。單日增16例本土病例!旅宿業哭嚎:退訂600間、電話接不完,https://www.ettoday.net/news/20210512/1980121.htm#ixzz6w20nOoy5。 延伸查詢 | 3. | 張茂雄(20210420)。一位難求 澎湖遊艇與漁船爭搶船席漁民聚眾抗議,https://www.watchmedia01.com/inews-20210420174455.html。 延伸查詢 | 圖書論文1. | 文崇一、楊國樞(2000)。訪問調查法。社會及行為科學研究法。臺北:東華。 延伸查詢 | 2. | Monroe, Kent B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluations。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。 | |