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題名：大型運動賽事現場觀賞者涉入行為量表之建構--以2011MLB全明星臺灣棒球賽為例
書刊名：休閒研究
作者：鄭峰茂 引用關係／吳連賞 引用關係
作者(外文)：Cheng, Feng-mao／Wu, Lian-shang
出版日期：2016
卷期：6:3
頁次：頁59-76
主題關鍵詞：運動觀賞；結構方程模式；情境涉入；持續涉入；涉入反應；Sports spectator；Structural equation model；Situational involvement；Enduring involvement；Involvement response
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:1479
  • 點閱點閱:200
運動觀賞隨著傳播媒體的發達，國內對國際運動頻道觀賞需求更趨頻繁，尤其是美國MLB 當時計有王建民、郭泓志、陳偉殷等旅外球星在列，可說是台灣棒球運動國際化發展最輝煌時期。2011MLB 全明星臺灣大賽集結前洋基隊羅賓森·坎諾、柯蒂斯·格蘭德·森盛等球星造訪，球迷終可近距離觀賞MLB 球星，雖現場觀賞索費不匪，但對台灣朝聖球迷可不願錯失良機。
This study aims to Large Sports Spectator Behavior Scale Constructivism, and MLB All-Star baseball game in Taiwan as an example. The participant basic information and characteristics, Situational Involvement, Enduring Involvement, Involvement Response, five items. From November 2011 05 ~ 06, a total of two days for participating in MLB All-Star baseball tournament in Taiwan audience object, purposive sampling survey method. A total of 385 questionnaires were distributed to remove the waste volume of 49, 336 effective questionnaires. Recycling information in SPSS 17.0 statistical analysis and test, to explore the distribution and other demographic variables and characteristics of large-scale movement of the viewer, through empirical research SEM LISREL 8.70, with maximum likelihood estimation method (Maximum Likelihood Estimation) to estimate the variables causal relationship between. Results showed that the hypothesized model fit the data well, H1. Situational Involvement significantly and directly affected the Involvement Response. H2. Enduring Involvement significantly and directly affected the Involvement Response. H3. Enduring Involvement significantly and directly affected the Situational Involvement and significantly and indirectly affected Involvement Response.
期刊論文
1.Richins, Marsha L.、Bloch, Peter H.(1986)。After the new wears off: The temporal context of product involvement。Journal of Consumer Research，13(2)，280-285。  new window
2.Zimbardo, Philip G.(1960)。Involvement and Communication Discrepancy as Determinants of Opinion Conformity。The Journal of Abnormal and Social Psychology，60(1)，86-94。  new window
3.Arora, R.(1983)。Validation of an S-O-R Model for Situational, Enduring and Response Components of Involvement。Journal of Marketing Research，19，505-516。  new window
4.Clarke, Keith、Belk, Russell W.(1979)。The effects of product involvement and task definition on anticipated consumer effort。NA: Advances in Consumer Research，6(1)，313-318。  new window
5.Bagozzi, R. P.、Yi, Y.、Phillips, L. W.(1991)。Assessing construct validity in organizationalresearch。Administrative Science Quarterly，36(3)，421-458。  new window
6.Burton, S.、Netemeyer, R. G.(1992)。The effect of enduring, situational and response involvement on preference stability in the context of voting behavior。Psychology Marketing，9，143-156。  new window
7.Rothschild, M. L.(1984)。Perspectives on involvrmmt: Current problems and future directions。Advances in Consumer Research，11，216-217。  new window
8.Wann, D. L.、Branscombe, N. R.(1993)。Sports fans: Measuring degree of identification with team。International Journal of Sport Psychology，24，1-17。  new window
9.McIntyre, Norman、Pigram, John J.(1992)。Recreation specialization reexamined: The case of vehicle-based campers。Leisure Sciences，14(1)，3-15。  new window
10.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
11.Bentler, Peter M.、Bonett, Douglas G.(1980)。Significance tests and goodness of fit in the analysis of covariance structures。Psychological Bulletin，88(3)，588-606。  new window
12.Laverie, D. A.、Arnett, D. B.(2000)。Factors affecting fan attendance: The influence of identity salience and satisfaction。Journal of Leisure Research，32(2)，225-246。  new window
13.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
14.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
15.Richins, Marsha L.、Bloch, P. H.、McQuarrie, E. F.(1992)。How enduring and situational involvement combine to create involvement responses。Journal of Consumer Psychology，1(2)，143-153。  new window
16.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。  new window
17.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research，15(2)，210-224。  new window
18.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
圖書
1.吳明隆(2006)。SPSS統計應用學習實務：問卷分析與應用統計。臺北：易習圖書。  延伸查詢new window
2.Guttmann, Allen(1986)。Sports spectators。Columbia University Press。  new window
3.班納迪克•安德森、吳教人(2006)。想像的共同體：民族主義的起源與散布。時報文化出版社。  延伸查詢new window
4.Standeven, J. L.、Knop, P. D.(1999)。Sport tourism。Human Kinetics。  new window
5.吳明隆、涂金堂(2007)。SPSS與統計應用分析。五南。  延伸查詢new window
6.Houston, M. J.、Rothchild, M. L.(1978)。Methodological perspectives in involvement, research frontiers in marketing: Dialogues and direction。Chicago, IL：American Marketing Association。  new window
7.張紹勳(2005)。研究方法。台中市：滄海書局。  延伸查詢new window
8.De Vellis, R. F.(1991)。Scale development。Thousand Oaks, CA：Sage。  new window
9.王文科(1999)。教育研究法。臺北市：五南。new window  延伸查詢new window
10.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
11.Peter, J. Paul、Olson, Jerry C.(1987)。Consumer behavior: Marketing Strategy Perspectives。Richard D. Irwin, Inc.。  new window
12.Jöreskog, Karl G.、Sörbom, Dag(1996)。LISREL 8: User's Reference Guide。Scientific Software International, Inc.。  new window
13.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis。New York, NY：Macmillan Publishing Company。  new window
單篇論文
1.Houston, M. J.，Rothschild, M. L.(1977)。A paradigm for research on consumer involvement，University of Wisconsin。  new window
其他
1.Kyle, G. T.(2001)。An examination of enduring leisure involvement(UMINo. 3036066)。  new window
圖書論文
1.Carmines, E.、McIver, J.(1981)。Analyzing models with unobserved variables: Analysis of covariance structures。Social measurement: Current issues。Sage Publications。  new window
 
 
 
 
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