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題名：直銷商的道德銷售行為、會員信任、滿意與購後行為之關聯性研究
書刊名：直銷管理評論
作者：黃建榮
作者(外文)：Huang, Chien-jung
出版日期：2016
卷期：2:2
頁次：頁61-84
主題關鍵詞：直銷商；道德銷售行為；會員信任；滿意；購後行為；Direct distributors；Ethical selling behaviors；Members' trust；Satisfaction；Behavioral consequences
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:546
  • 點閱點閱:8
期刊論文
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2.Kristensen, K.、Martensen, A.、Gronholdt, L.(1999)。Measuring the impact of buying behavior on customer satisfaction。Total Quality Management，10(4/5)，602-614。  new window
3.Vesel, P.、Zabkar, V.(2009)。Managing Customer Loyalty through the Mediating Role of Satisfaction in the DIY Retail Loyalty Program。Journal of Retailing and Consumer Services，16(5)，396-406。  new window
4.王昭雄、陳得發(20051200)。直銷產業顧客滿意度與顧客忠誠度關係之研究--以人口特質、知覺價值及使用者類型為干擾變項。交大管理學報，25(2)，57-88。new window  延伸查詢new window
5.Anderson, L. M.、Bateman, T. S.(1997)。Cynicism in the Workplace: Some Causes and Effect。Journal of Organizational Behavior，18(5)，449-469。  new window
6.Kelly, K.、Schine, E.(199206)。How Did Sears Blow This Gasket?。Business Week，38-39。  new window
7.林陽助(200509)。關係行銷活動、會員承諾對會員行為影響之研究。顧客滿意學刊，1(2)，131-181。new window  延伸查詢new window
8.Yen, H. J. R.、Gwinner, K. P.(2003)。Internet Retail Customer Loyalty: The Mediating Role of Relational Benefits。International Journal of Service Industry Management，14(5)，483-500。  new window
9.Ramsey, R. P.、Marshall, G. W.、Johnston, M. W.、Deeter-Schmelz, D. R.(2007)。Ethical ideologies and older consumer perceptions of unethical sales tactics。Journal of Business Ethics，70(2)，191-207。  new window
10.Hansen, John D.、Riggle, Robert J.(2009)。Ethical Salesperson Behavior in Sales Relationships。Journal of Personal Selling and Sales Management，29(2)，151-166。  new window
11.Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management，10(1)，33-58。  new window
12.Martilla, J. A.(1971)。Word-of -Mouth Communication in the Industrial Adoption Process。Journal of Marketing Research，8(2)，173-178。  new window
13.Bloemer, J. M.、Lemmink, J. G. A. M.(1992)。The Importance of Customer Satisfaction in Explaining Brand and Dealer Loyalty。Journal of Marketing Management，8(4)，351-364。  new window
14.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research，5(2)，113-124。  new window
15.Ganesh, Jaishankar、Arnold, Mark J.、Reynolds, Kristy E.(2000)。Understanding the customer base of service providers: An examination of the differences between switchers and stayers。Journal of Marketing，64(3)，65-87。  new window
16.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science，23(4)，255-271。  new window
17.Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing，75(1)，11-32。  new window
18.Podsakoff, P. M.、MacKenzie, S. B.、Moorman, R. H.、Williams, M. L.(1990)。Transformational Leader Behaviors and Their Effects on Follows' Truth in Leader, Satisfaction, and Organizational Citizenship Behaviors。Leadership Quartely，1，107-142。  new window
19.Chen, M. F.、Mau, L. H.(2009)。The Impacts of Ethical Sales Behavior on Customer Loyalty in The Life Insurance Industry。The Service Industries Journal，29(1)，59-74。  new window
20.Román, S.(2003)。The Impact of Ethical Sales Behavior on Customer Satisfaction, Trust and Loyalty to the Company: An Empirical Study in the Financial Services Industry。Journal of Marketing Management，19(9/10)，915-939。  new window
21.Roman, S.、Ruiz, S.(2005)。Relationship Outcomes of Perceived Ethical Sales Behavior: The Customer's Perspective。Journal of Business Research，58(4)，439-445。  new window
22.Oliver, R. L.(1993)。Cognitive, affective and attribute base of the satisfaction response。Journal of Consumer Research，20(3)，418-430。  new window
23.Gronroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research，20(1)，3-11。  new window
24.Chen, M. J.、Farh, J. L.、MacMillan, I. C.(1993)。An exploration of the expertness of outside informants。Academy of Management Journal，36(6)，1614-1632。  new window
25.Westbrook, R. A.(1980)。Intrapersonal affective influences on consumer satisfaction with products。Journal of Consumer Research，7(1)，49-54。  new window
26.Yoon, Doyle、Choi, Sejung Marina、Sohn, Dongyoung(2008)。Building customer relationships in an electronic age: The role of interactivity of e-commerce web sites。Psychology and Marketing，25(7)，602-618。  new window
27.王曉玟(2006)。安麗--開發信任金礦。天下雜誌，352。  延伸查詢new window
28.Boedecker, K. A.、Morgan, F. W.、Stoltman, J. J.(1991)。Legal dimensions of salespersons' statements: A review and managerial suggestions。Journal of Marketing，55(1)，70-80。  new window
29.Farrell, A. M.、Souchon, A. L.、Durden, G. R.(2001)。Service Encounter Conceptualisation: Employees' Service Behaviours and Customers' Service Quality Perceptions。Journal of Marketing Management，17(5/6)，577-593。  new window
30.Kang, Y.-S.、Ridgway, N. M.(1996)。The importance of consumer market interactions as a form of social support for elderly consumers。Journal of Public Policy & Marketing，15(1)，108-117。  new window
31.Marchetti, Michele(1997)。Whatever it takes。Sales and Marketing Management，149(13)，28-36。  new window
32.Robertson, D. C.、Anderson, E.(1993)。Control system and task environment effects of ethical judgment: an exploratory study of industrial sales people。Organization Science，4(4)，617-644。  new window
33.Strout, Erin(2002)。To tell the truth。Sales and Marketing Management，154(7)，40-47。  new window
34.Whalen, J.、Pitts, R. E.、Wong, J. K.(1991)。Exploring the structure of ethical attributions as a component of a consumer decision model: The vicarious versus personal perspective。Journal of Business Ethics，10，285-293。  new window
35.Wray, B.、Palmer, A.、Bejou, D.(1994)。Using neural network analysis to evaluate buyer-seller relationship。European Journal of Marketing，28(10)，32-48。  new window
36.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science，26(2)，101-114。  new window
37.林鉦棽(20040300)。休閒旅館業從業人員的組織公正、組織信任與組織公民行為關係：社會交換理論觀點的分析。中華管理學報，5(1)，91-112。new window  延伸查詢new window
38.Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing，64(3)，34-49。  new window
39.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
40.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
41.Chin, Wynne W.、Todd, Peter A.(1995)。On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution。MIS Quarterly，19(2)，237-246。  new window
42.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
43.Lagace, Rosemary R.、Dahlstrom, Robert、Gassenheimer, Jule B.(1991)。The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry。Journal of Personal Selling and Sales Management，11(4)，39-47。  new window
44.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
45.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review，72(2)，164-174。  new window
46.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
47.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
48.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
49.Kennedy, Mary Susan、Ferrell, Linda K.、LeClair, Debbie Thorne(2001)。Consumers' Trust of Salesperson and Manufacturer: An Empirical Study。Journal of Business Research，51(1)，73-86。  new window
50.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing，63(2)，70-87。  new window
51.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
52.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。  new window
53.彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。new window  延伸查詢new window
54.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgements。Journal of the Academy of Marketing Science，28(1)，150-168。  new window
55.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。  new window
56.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing，60(4)，7-18。  new window
57.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
58.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
59.Ebejer, J. M.、Morden, M. J.(1988)。Paternalism in the Marketplace: Should a Salesman Be His Buyer's Keeper?。Journal of Business Ethics，7(5)，337-339。  new window
學位論文
1.黃淑瑱(2003)。公司倫理規範與業務員道德屬性對行銷道德意圖影響之研究--以台中地區壽險業為例(碩士論文)。朝陽科技大學。  延伸查詢new window
2.黃韻綿(2010)。關係投資與道德銷售行為對顧客忠誠之影響--感激與關係品質的中介角色(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
3.謝黃睿(2013)。顧客關係投資、道德銷售行為與關係績效之研究--以銀行業為例(碩士論文)。國立臺北大學。  延伸查詢new window
圖書
1.Bitner, Mary Jo、Zeithaml, Valarie A.(2000)。Services Marketing: Integrating Customer Focus Across the Firm。The McGraw-Hill Companies, Inc.。  new window
2.Futrell, C. M.(2002)。Fundamentals of Selling: Customers for Life。New York, NY：McGraw-Hill。  new window
3.Levy, M.、Weitz, A. B.(2009)。Retailing Management。New York：McGraw-Hill/Irwin。  new window
4.Kotler, P.(2009)。Marketing Management: Analysis, Planning, Implementation and Control。Englewood Cliffs：Prentice-Hall Inc.。  new window
5.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate data Analysis: A Global Perspective。Prentice-Hall, Inc.。  new window
6.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。  new window
7.Organ, Dennis W.(1988)。Organizational Citizenship Behavior: The Good Soldier Syndrome。Lexington Press。  new window
8.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Hunt, H. Keith(1977)。CS/D-overview and future directions。Conceptualization and measurement of consumer satisfaction and dissatisfaction。Cambridge, MA：Marketing Science Institute。  new window
 
 
 
 
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