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題名:記號變數技術檢視共同方法變異(CMV)之研究--以臺東熱氣球嘉年華運動觀光模式為例
書刊名:休閒與社會研究
作者:徐茂洲 引用關係
作者(外文):Hsu, Mao-chou
出版日期:2014
卷期:10
頁次:頁123-149
主題關鍵詞:共同方法變異記號變數運動觀光CMVCommon method varianceMarker variableSport tourism
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:589
  • 點閱點閱:107
本研究目的應用Williams,Hartman與Cavazotte(2010)記號變數(Marker variable, MV)技術檢視共同方法變異(CMV)(Common method variance)。Marker variable為潛在變項檢視共同方法變異(CMV),並以臺東熱氣球嘉年華運動觀光量表為研究工具。本研究抽樣方式採立意取樣方式進行,施測時間於2012年7月24日至7月31日於臺東鹿野高臺施放問卷。有效問卷共計232份,有效問卷率為73.33%。研究結果發現並無共同方法變異(CMV)問題。建議後續研究者可在研究設計上針對問卷的事前防範CMV。
The purpose of this study is to apply Williams, Hartman, and Cavazotte's (2010) Marker Variable to examine. Marker Variable is the latent variable to examine common method variance, with Taitung Hot Air Balloon Festival Sports and Tourism Scale used as the research tool. Purposive sampling is used as the sampling method in this study. The subjects received questionnaires randomly, A structural questionnaire was used to collect data. This study collected 232 valid survey responses for a return rate of 73.33%. The test time was July 24-31, 2012 at Taitung Luye Plateau. Research results did not demonstrate a problem of common method variance. It is suggested that future researchers can focus on the prevention of CMV in questionnaires in research design.
期刊論文
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