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G.(1999)。Do customer partnerships improve new product success rates?。Industrial Marketing Management,28(5),507-519。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Lin, X.、Germain, R.(2004)。Antecedents to customer involvement in product development: Comparing US and Chinese firms。European Management Journal,22(2),244-255。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | 王俊人、謝明宏、黃仕杰(20080300)。回應性市場導向、預應性市場導向與產品創新程度對新產品績效影響之研究--以臺灣酒類產業為例。行銷評論,5(1),57-80。 延伸查詢![new window](/gs32/images/newin.png) | 7. | 林明杰、陳至柔(2009)。内外整合、産品創新性與顧客熟悉度對新産品優勢影響之實証研究--以金融服務産業為例。科技管理學刊,14(2),27-58。 延伸查詢![new window](/gs32/images/newin.png) | 8. | 林明杰、黃依珮、黃耀輝(2008)。主動式、被動式市場導向與新產品發展績效之研究:探討産品創新度的調節效果。科技管理學刊,13(1),67-100。 延伸查詢![new window](/gs32/images/newin.png) | 9. | 張榕容、洪廣朋、林明杰(20101200)。知識創造與新產品績效之研究:探討市場導向的調節效果。科技管理學刊,15(4),87-119。 延伸查詢![new window](/gs32/images/newin.png) | 10. | 楊振隆、蔡志弘、黃楣棋(20061100)。市場導向、製造彈性對製造優勢影響關係之實證研究--以印刷電路板業為例。中華管理評論,9(3),(6)1-(6)45。 延伸查詢![new window](/gs32/images/newin.png) | 11. | Chang, J. 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