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題名:內部行銷作為、成就動機、組織承諾與離職傾向的關係--以國軍志願役軍士官為例
書刊名:文大商管學報
作者:林隆儀鍾明燿
作者(外文):Lin, Long-yiChung, Ming-yao
出版日期:2009
卷期:14:1
頁次:頁75-109
主題關鍵詞:內部行銷作為成就動機組織承諾離職傾向Internal marketingAchievement motivationOrganizational commitmentTurnover intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:282
  • 點閱點閱:59
本研究旨在探討國軍內部行銷作爲、成就動機、組織承諾與離職傾向的關係,以任職於台灣本島各地區軍事單位志願役軍、士官,已屆滿或於1年內可屆滿法定役期,無契約束縛人員爲研究對象,採用便利抽樣方法,共計發出436份問卷,回收有效問卷400份,有效問卷回收率爲91.7%。採用迴歸分析檢定研究假說,實證結果發現:(1)內外溝通、工作取向及組織承諾對離職傾向都有負向影響;(2)管理支持、內外溝通、工作取向、競爭對價值與努力承諾都有正向影響;(3)內外溝通、工作取向對留職承諾都有正向影響。本研究所提出多元離職傾向的預測模式及完備組織承諾前因後果模式,證實了實務上離職行爲是可以早期預防的,此一重要發現可提供軍事單位運用內部行銷作爲、成就動機及組織承諾在離職行爲議題上的建議。
The main purpose of this study is to explore the relationship of internal marketing, achievement motivation, organizational commitment and turnover intention. The research objects were the military volunteer officers and non-commissioned officers stationed at various military bases in Taiwan who are eligible to retire immediately or within one year's time. Convenience sampling method was adopted to collect primary data. A total of 436 questionnaires were distributed, and 400 valid samples were collected. The effective return rate was 91.7%. Regression analysis was used to test hypotheses, and the main findings were listed as following: (1)Internal and external communication, work orientation and organizational commitment have a negative effect on turnover intention. (2)Management support, internal and external communication, work orientation and competition have a positive effect on value and efforts commitment. (3)Internal and external communication, work orientation, has a positive effect on retention commitment. From a multiple turnover intention forecast model and a more thorughtful cause model of origanizational commitment developed in this study, we were able to vertify our hypothsis that turnover behavior can be prevented preemptively. This finding could offer a good suggestion for military organizations to adopt internal marketing to increase achievement motivation and organizational commitment, and to decrease turnover intention.
期刊論文
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9.Nadim, J.、Mohammad, M. A.、Noorjahan, B.(2006)。The Impact of Social Power Bases, Procedural Justice, Job Satisfaction, and Organization commitment on employees' turnover intention。South Asian Journal of Management,13(4),72-88。  new window
10.Taylor, S. L.、Cosenza, R. M.(1998)。Reducing Turnover in Public Accounting Firms: An Internal Marketing Strategy。Journal of Professional Services Marketing,17(2),135-147。  new window
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13.蔡坤宏(20001100)。組織承諾、工作滿足與離職意圖的關係:Meta分析。中華管理評論,3(4),33-49。  延伸查詢new window
14.Phillips, J. D.(1990)。The Price Tag on Turnover。Personnel Journal,69(12),58-61。  new window
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23.史習安、陳佐任(20080800)。正向主管獎賞行為如何影響員工的工作表現?目標接受與組織承諾的中介角色。組織與管理,1(2),89-121。new window  延伸查詢new window
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學位論文
1.張嘉娟(2004)。員工內部行銷知覺、企業文化差異知覺與組織承諾之關聯性研究--以集團企業子公司員工為研究對象(碩士論文)。中原大學。  延伸查詢new window
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