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題名：公共關係對學校效能的預測模型
書刊名：資訊傳播研究
作者：張家瑄／林如森
作者(外文)：Chang, Chia-hsuan／Lin, Ju-sen
出版日期：2016
卷期：7:1
頁次：頁21-40
主題關鍵詞：大學校院；公共關係；學校效能；溝通與傳播；Higher education；Public relations；School effectiveness；Communication and dissemination
原始連結：連回原系統網址new window
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  • 點閱點閱:24
本研究旨在探討公共關係與學校效能之間的關係與預測模型，經調查結果顯示，大學校院公共關係可區分為：計畫與決策、溝通與傳播，以及評估與回饋等三個構念；而大學校院學校效能則涵蓋：自我定位、校務治理與經營、教學與學習資源、績效制度、社會責任，以及持續改善與品質保證等六個構念。公關計畫與決策可顯著預測公關溝通與傳播，同時也會間接影響學校效能；公關評估則無法預測公關傳播，也無法就此影響學校效能。本研究亦發現，公關計畫與決策透過溝通傳播的中介，會對學校「社會責任」產生高度的間接效果，但對「校務治理與經營」與「自我定位」的解釋量便稍低。總體而言，本研究中介模型獲得部分支持，突顯出公關溝通與傳播的關鍵角色。
This study aimed to explore the relationship between university public relations (PR) and school effectiveness. The results showed that the practice of PR was divided into three factors (evaluation and feedback, planning and decision making, and communication and dissemination), and school effectiveness was divided into six factors (societal responsibility, teaching and learning resources, continual improvement and quality assurance, university governance, self-positioning, and performance measures). The results showed that communication and dissemination was the most influential factor on school effectiveness, followed by planning and decision making. Communication and dissemination mediated the influence of planning and decision making with the six factors of school effectiveness. Thus, communication and dissemination had a direct effect on school effectiveness, whereas planning and decision making had an indirect effect on school effectiveness; the effect of evaluation and feedback was nonsignificant. In summary, the proposed mediation model was partially supported, demonstrating the critical role that communication and dissemination plays between university public relations and school effectiveness.
期刊論文
1.Galloway, Tara、Bruning, Stephen D.(2003)。Expanding the Organization-public Relationship Scale: Exploring the Role That Structural and Personal Commitment Play in Organization-public Relationships。Public Relations Review，29(3)，309-319。  new window
2.簡惠閔(20061100)。學校公共關係的行銷媒介及其運用之道。學校行政，46，135-144。  延伸查詢new window
3.張鈿富(2004)。出生人口數變化對臺灣中小學教育的影響。師友月刊，449，0-3。  延伸查詢new window
4.Kent, M. L.、Taylor, M.(2002)。Toward a dialogic theory of public relations。Public Relations Review，28(1)，21-37。  new window
5.Grunig, J. E.(2006)。Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function。Journal of Public Relations Research，18(2)，151-176。  new window
6.Ledingham, John A.(2003)。Explicating relationship management as a general theory of public relations。Journal of Public Relations Research，15(2)，181-198。  new window
7.吳清山、林天祐(20050300)。公共關係。教育研究月刊，131，155。  延伸查詢new window
8.Buss, A. H.、Perry, M.(1992)。The aggression questionnaire。Journal of Personality and Social Psychology，63(3)，452-459。  new window
9.張憲庭(20050300)。少子化現象對學校經營管理之衝擊與因應之道。學校行政，36，87-93。  延伸查詢new window
10.Chen, C.-C.、Yueh, H.-P.、Liang, C.(2016)。Employee perception and expectations of online marketing service quality: Results from farmers' associations in Taiwan。The International Food and Agribusiness Management Review，19(1)，43-58。  new window
11.Ayoko, O. B.、Pekerti, A. A.(2008)。The mediating and moderating effects of conflict and communication openness on workplace trust。International Journal of Conflict Management，19(4)，297-318。  new window
12.Kasouf, C. J.、Celuch, K. G.、Bantham, J. H.(2006)。An examination of communication behaviors as mediators in individual-level interorganizational exchanges。Psychology & Marketing，23(1)，35-56。  new window
13.Ki, E. J.、Shin, J. H.(2006)。Status of organization-public relationship research from an analysis of published articles。Public Relations Review，32(2)，194-195。  new window
14.Liao, K.-H.、Chang, C.-C.、Liang, C.-T.、Liang, C.(2016)。In search of the journalistic imagination。Thinking Skills and Creativity，19，9-20。  new window
15.Saleem, F.、Naseem, Z.、Ibrahim, K.、Hussain, A.、Azeem, M.(2012)。Determinants of school effectiveness: A study at punjab level。International Journal of Humanities and Social Science，2(14)，242-251。  new window
16.O'Neil, J.(2008)。Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm。Public Relations Journal，2(2)，1-17。  new window
17.Coombs, W. Timothy、Holladay, Sherry J.(2008)。Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication。Public Relations Review，34(3)，252-257。  new window
18.郭秋勳、郭美辰(20061100)。少子化時期高等教育的因應策略與發展。教育研究月刊，151，46-55。new window  延伸查詢new window
研究報告
1.Mulford, B.(2003)。School leaders: Changing roles and impact on teacher and school effectiveness。Paris。  new window
學位論文
1.王國樑(2005)。台北市國民小學公共關係與行政決定之相關研究(碩士論文)。國立台北師範學院。  延伸查詢new window
2.段立國(2007)。中部地區國民小學學校公共關係現況與學校效能之關係研究(碩士論文)。國立臺中教育大學。  延伸查詢new window
3.李汝怡(2007)。桃園縣不同規模國民中學內部公共關係與學校效能之研究(碩士論文)。國立政治大學。  延伸查詢new window
4.Anumatratchakit, P.(2002)。Perceptions of the university presidents and public relations officers of university public relations officer in private university in Thailand(博士論文)。University of Pittsburgh，Pittsburgh, PA。  new window
圖書
1.Cutlip, S. M.、Center, A. H.、Broom, G. M.(2000)。Effective public relations。Upper Saddle River, NJ：Prentice Hall。  new window
2.Wilcox, D. L.、Ault, P. H.、Agee, W. K.、Cameron, G. T.(2001)。Essentials of public relations。New York：Addison-Wesley。  new window
3.Kowalski, T. J.(2004)。Public relations in schools。Upper Saddle River, NJ：Merrill。  new window
4.余民寧(2006)。潛在變項模式：SIMPLIS的應用。高等教育。  延伸查詢new window
5.Hoy, W. K.、Miskel, C. G.(2005)。Educational Administration: Theory, Research, and Practice。McGraw-Hill。  new window
6.吳清山(19980000)。學校效能研究。臺北：五南。new window  延伸查詢new window
其他
1.財團法人高等教育評鑑中心基金會(2010)。100年度校務評鑑實施計畫，http://www.heeact.edu.tw/lp.asp?ctNode=1370&CtUnit=843&BaseDSD=7&mp=2。  延伸查詢new window
 
 
 
 
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