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題名：事件涉入、品牌忠誠與危機溝通
書刊名：理論與政策
作者：姚惠忠 引用關係／吳榮晉
作者(外文)：Yao, Hui-chung／Wu, Rong-jin
出版日期：2018
卷期：21:1=76
頁次：頁37-59
主題關鍵詞：危機溝通；事件涉入程度；品牌忠誠度；公眾怒氣；負面口碑；Crisis communication；Events involvement；Brand loyalty；Anger；Negative word-of-mouth
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1502
  • 點閱點閱:8
期刊論文
1.Schultz, F.、Utz, S.、Goritz, A.(2011)。Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media。Public Relations Review，37(1)，20-27。  new window
2.Taylor, S. A.、Hunter, G.(2002)。The impact of loyalty with e-CRM software and e-services。International Journal of Service Industry，13(5)，452-474。  new window
3.姚惠忠、汪睿祥、高浩緯(20110500)。選民政黨傾向與候選人危機反應策略之關係。選舉研究，18(1)，35-61。new window  延伸查詢new window
4.McDonald, L. M.、Sparks, B.、Glendon, A. I.(2010)。Stakeholder Reactions to Company Crisis Communication and Causes。Public Relations Review，36(3)，263-271。  new window
5.姚惠忠、汪睿祥(20081100)。選舉危機情境分類之探討。選舉研究，15(2)，67-90。new window  延伸查詢new window
6.Claeys, An-Sofie、Cauberghe, V.、Vyncke, P.(2010)。Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control。Public Relations Review，36(3)，256-262。  new window
7.姚惠忠、鄭婕妤(20110100)。危機溝通策略與溝通效果：以莫拉克颱風為例。傳播與管理研究，10(2)，37-67。new window  延伸查詢new window
8.Kaur, H.、Soch, H.(2012)。Validating Antecedents of Customer Loyalty for Indian Cell Phone Users。The Journal for Decision Makers，37(4)，47-61。  new window
9.Sarel, D.、Marmorstein, H.(1998)。Managing the delayed service encounter: The role of employee action and customer prior experience。Journal of Service Marketing，12(3)，195-208。  new window
10.Petty, R. E.、Cacioppo, J. T.、Schumann, D.(1983)。Central and Peripheral Pouts to Advertising Effectiveness: The Moderating Role of Involvement。Journal of Consumer Research，10(2)，135-146。  new window
11.Sheldon, C. A.、Sallot, L. M.(2009)。Image Repair in Politic: Testing Effects of Communication Strategy and Performance History in a Faux Pas。Journal of Public Relations Research，21(1)，25-50。  new window
12.Yüksel, A.、Yüksel, F.(2002)。Measurement of tourist satisfaction with restaurant services: A segment-based approach。Journal of Vacation Marketing，9(1)，52-68。  new window
13.Benoit, William L.、Henson, Jayne R.(2009)。President Bush's Image Repair Discourse on Hurricane Katrina。Public Relations Review，35(1)，40-46。  new window
14.Gil, J. M.、Gracia, A.、Sánchez, M.(2000)。Market segmentation and willingness to pay for organic products in Spain。International Food and Agribusiness Management Review，3(2)，207-226。  new window
15.Coombs, W. Timothy、Holladay, Sherry J.(1996)。Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication。Journal of Public Relations Research，8(4)，279-295。  new window
16.Coombs, W. Timothy(1995)。Choosing the right words: the development of guidelines for the selection of the "Appropriate" Crisis-Response Strategies。Management Communication Quarterly: An International Journal，8(4)，447-476。  new window
17.Huang, Yi-hui、Lin, Ying-hsuan、Su, Shih-hsin(2005)。Crisis Communicative Strategies: Category, Continuum, and Cultural Implication in Taiwan。Public Relations Review，31(2)，229-238。  new window
18.Folkes, Valerie S.、Koletsky, Susan、Graham, John L.(1987)。A field study of causal inferences and consumer reaction: the view from the airport。Journal of Consumer Research，13(4)，534-539。  new window
19.McQuarrie, E. F.、Munson, J. M.(1992)。A revised product involvement inventory: Improved usability and validity。Advance in Consumer Research，19(1)，108-115。  new window
20.Coombs, W. Timothy(1998)。An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation。Journal of Public Relations Research，10(3)，177-191。  new window
21.姚惠忠(20120300)。危機情境與反應策略之研究--組織與受眾認知落差之分析。公共行政學報，42，73-98。new window  延伸查詢new window
22.Rindova, V. P.、Fombrun, C. J.(1999)。Constructing competitive advantage: the role of firm-constituent interactions。Strategic Management Journal，20(8)，691-710。  new window
23.Benoit, W. L.、Brinson, S. L.(1994)。AT&T: Apologies Are Not Enough。Communication Quarterly，42(1)，75-88。  new window
24.Gounaris, S.、Stathakopoulos, V.(2004)。Antecedents and consequences of brand loyalty: An empirical study。Journal of Brand Management，11(4)，283-306。  new window
25.Benoit, W. L.、Gullifor, P.、Panici, D. A.(1991)。President reagan's defensive discourse on the iran-contra affair。Communication Studies，42(3)，272-294。  new window
26.Kesic, T.、Piri-Rajh, S.(2003)。Market segmentation on the basis of food-related lifestyles of Croatian families。British Food Journal，105(3)，162-174。  new window
27.LaBarbera, Priscilla A.、Mazursky, David(1983)。A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process。Journal of Marketing Research，20(4)，393-404。  new window
28.Coombs, W. Timothy、Holladay, Sherry J.(2002)。Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory。Management Communication Quarterly: An International Journal，16(2)，165-186。  new window
29.Coombs, W. Timothy、Holladay, Sherry J.(2007)。The Negative Communication Dynamic: Exploring the Impact of Stakeholder Affect on Behavioral Intention。Journal of Communication Management，11(4)，300-312。  new window
30.汪睿祥、姚惠忠(20151000)。事實與感知的兩難：期望缺口危機傳播模型。新聞學研究，125，175-216。new window  延伸查詢new window
31.Benoit, W. L.(1997)。Image Repair Discourse & Crisis Commnnication。Public Relations Review，23(2)，177-186。  new window
32.Choi, Y.、Lin, Y. H.(2009)。Consumer responses to crisis: Exploring the concept of involvement in Mattel product recalls。Public Relations Review，35(1)，18-22。  new window
33.Jung, J.、Sung, E. Y.(2008)。Consumer-based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea。Journal of Fashion Marketing and Management，12(1)，24-35。  new window
34.Lusk, J. L.、McLaughlin, L.、Jaeger, S. R.(2007)。Strategy and response to purchase intentions。Marketing Letters，18(1/2)，31-44。  new window
35.Park, H.(2017)。Exploring effective crisis response strategies。Public Relations Review，43(1)，190-192。  new window
36.吳宜蓁(20000100)。危機溝通策略與媒體效能之模式建構--關於腸病毒風暴的個案研究。新聞學研究，62，1-34。new window  延伸查詢new window
37.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
38.Bradford, Jeffrey L.、Garrett, Dennis E.(1995)。The Effectiveness of Corporate Communicative Responses to Accusations of Unethical Behavior。Journal of Business Ethics，14(11)，875-892。  new window
39.Choi, Y.、Lin, Y.-H.(2009)。Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion。Journal of Public Relations Research，21(2)，198-207。  new window
40.Claeys, An-Sofle、Cauberghe, V.(2012)。What Makes Crisis Response Strategies Work? The Impact of Crisis Involvement and Message Framing。Journal of Business Research，67(2)，182-189。  new window
41.Coombs, W. Timothy、Holladay, Sherry J.(2008)。Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication。Public Relations Review，34(3)，252-257。  new window
42.Coombs, W. T.、Holladay, S. J.(2009)。Further explorations of post-crisis communication: Effects of media and response strategies on perceptions and intentions。Public Relations Review，35(1)，1-6。  new window
43.Wu, W. P.、Chan, T. S.、Lau, H. H.(2008)。Does consumers' personal reciprocity affect future purchase intentions?。Journal of Marketing Management，24(3/4)，345-360。  new window
44.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
45.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
46.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，15(1)，68-80。  new window
47.Gremler, D. D.、Brown, S. W.(1999)。The loyalty ripple effect appreciating the full value of customers。International Journal of Service Industry Management，10(3)，271-293。  new window
48.Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research，11(1)，581-592。  new window
49.Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing，17(9)，761-782。  new window
50.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。  new window
51.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
52.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research，15(2)，210-224。  new window
會議論文
1.McDonald, L.、Hartel C. E. J.(2000)。Applying the Involvement Construct to Organizational Crises。The 21st Century: Facing the Challenge, Australian and New Zealand Marketing Academy Conference。Gold Coast：Griffith University。799-803。  new window
圖書
1.Barton, L.(2001)。Crisis in organizations。Cincinnati, OH：South-Western Collage Publishing Company。  new window
2.王文科、王智弘(2008)。教育研究法。五南圖書出版股份有限公司。new window  延伸查詢new window
3.Lerbinger, Otto(1997)。The Crisis Manager: Facing Risk and Responsibility。Mahwah, New Jersey：Lawrence Erlbaum Associates, Inc.。  new window
4.吳明隆(2009)。SPSS操作與應用：問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
5.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.科技報橘(2013)。三星網路行銷手法遭揭密！風波四起，但他們怕嗎？，http://techorange.com/2013/04/06/samsung-marketing-strategy-in-taiwan/。  延伸查詢new window
圖書論文
1.Elliot, J. D.(2010)。How do past crises affect publics' perceptions of current events? an experiment testing corporate reputation during an adverse event。The handbook of crisis communication。West Sussex：Wiley-Blackwell。  new window
 
 
 
 
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